G2 acquires M/D/S Boole in Spain
WPP announces that its wholly-owned operating company, G2, the global network of companies specialising in activation marketing and brand communications beyond advertising, has agreed to acquire 70% of the share capital of M/D/S Boole (“MDS Boole”), a leading data, analytics and metrics consultancy in
Founded in 2003, and based in
MDS’s revenues for the year ended 31 December 2005 were Euro 1.3 million with gross assets at the same date of Euro 1.1million.
This investment continues WPP’s strategy of developing its networks in important markets and sectors.