G2 acquires M/D/S Boole in Spain

29 Sep 2006

WPP announces that its wholly-owned operating company, G2, the global network of companies specialising in activation marketing and brand communications beyond advertising, has agreed to acquire 70% of the share capital of M/D/S Boole (“MDS Boole”), a leading data, analytics and metrics consultancy in Spain.

Founded in 2003, and based in Madrid, MDS Boole employs 18 people.  MDS Boole’s clients include BAT, Nokia, Diageo, SEAT and Vodafone.

MDS’s revenues for the year ended 31 December 2005 were Euro 1.3 million with gross assets at the same date of Euro 1.1million.  

This investment continues WPP’s strategy of developing its networks in important markets and sectors.