POSSIBLE New York: Tommy Hilfiger Tommy Adaptive
POSSIBLE: Tommy Hilfiger Tommy Adaptive
Innovating to create an inclusive disability-friendly clothing line
POSSIBLE New York has helped Tommy Hilfiger launch its new and innovative disability-friendly clothing line, Tommy Adaptive. The line includes items of fashion with adjustable hems, one-handed zippers, Velcro and magnetic buttons, easy-open necklines and much more. To reflect the inclusive nature of the clothing line POSSIBLE partnered with visually impaired director James Rath and integrated automated closed and audio description to the ad spot.
The campaign has had 5.6 million views on YouTube between October 2018 and March 2019.