Technology and innovation | WPP

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A warning sign on a smartphone warning the user to stop gawking when pointed at the QR code on an ambulance

09 Nov 2022

Scholz & Friends: Johanniter-Unfall-Hilfe’s Anti-Look

A life-saving QR code design

Glitched image of a Burger King meal

27 Sep 2022

DAVID: Burger King’s Burger Glitch

Turning technical glitches into something good

Two of the fake footballers from the campaign

22 Sep 2022

Mirum Agency: DIRECTV GO’S The Pirate Match

Curbing illegal streaming by broadcasting a fake football match

Woman in red dress sat at bar with a red drink

22 Sep 2022

Wunderman Thompson: Campari Group’s Fellini Forward

A pioneering collaboration between human and artificial intelligence

Audio button symbol

18 Aug 2022

Wunderman Thompson: Sherwin-Williams Coil Coatings’ Speaking in Colour

Using AI to unlock a world of colour

Mother and daughter watching screen, with daughter looking shocked

09 Aug 2022

Ogilvy: Dove’s Toxic Influence

Taking action to make social media a more positive place

Man showing images of care codes

09 Aug 2022

Ogilvy: Care Codes

Connecting 140 million elderly in China to the digital world

Image of city sinking in water

07 Jun 2022

VMLY&R: Greenpeace’s Los Santos +3°C

Tackling the climate crisis in the gaming universe

Tennis court markings with "Action Audio" text

18 May 2022

AKQA: Tennis Australia’s Action Audio

Setting a new standard for accessibility in sport

Genesis Curry Flow NFT

30 Mar 2022

Berlin Cameron: Under Armour's Genesis Curry Flow

The metaverse is real – just ask Under Armour

Gamers with lightening bolt between them

30 Mar 2022

Superunion and Hogarth: Riot Games Annie-versary

Celebrating the 10th 'Annie-versary' of League of Legends China

Image showing scene from Cadbury ad

30 Mar 2022

Ogilvy and Wavemaker: #NotJustACadburyAd and Shah Rukh Khan-My-Ad

Creating thousands of hyper-personalised ads to support local businesses

Image of sky glass TV and jellyfish

30 Mar 2022

Map: Sky Glass

Say goodbye to the satellite dish, say hello to Sky Glass

Wendy's character in different games

30 Mar 2022

VMLY&R: Super Wendy’s World

How Wendy’s and VMLY&R established brand presence in virtual worlds

28 Jan 2022

Wavemaker: NIVEA MEN’s Ultra Skill

How NIVEA MEN created a new communication format and became a brand for gamers

21 Jan 2022

Wunderman Thompson: HSBC’s Lifegiving Light

Bringing HSBC’s commitment to a sustainable future to life

Girl sat on her Mother's knee watching the ballet with Dell's eSight glasses on

17 Nov 2021

VMLY&R: Dell’s Unseen Ballet

How Dell used technology to give people with visual impairments an unforgettable experience

Someone filling out form on mobile phone with woman's face in the background

20 Jul 2021

Ogilvy: Telenor Pakistan’s Naming the Invisible by Digital Birth Registration

Helping remote communities open up a world of opportunities

Hand holding item of recycled packaging

24 Jun 2021

Superunion: Notpla

Helping single-use packaging disappear

Illustration showing lots of people in Burger King sponsored football shirts

24 Jun 2021

DAVID Madrid: Stevenage Challenge

How a small English football club became the biggest team online