Technology and innovation | Work | WPP

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Egg with step count on it

13 Jul 2023

VMLY&R, BCW & Mindshare: Honest Eggs Co.’s FitChix

Developing new tech to show people how free and healthy Honest Eggs Co. chickens really are

An eye looking at a universe filled with food

22 Jun 2023

Wunderman Thompson: HungerStation’s The Subconscious Order

Using AI to unlock the power of the subconscious mind

15 Jun 2023

WPP Open X: Sprite’s Heat Happens, Stay Cool

Helping to diffuse heat-filled moments

Cricket ground staff in cadbury sponsored uniforms

09 Jun 2023

Ogilvy & Wavemaker: Cadbury Dairy Milk’s Proud Sponsors of the Ground Staff

Celebrating the work of unnoticed heroes

collage of food items on colourful background

06 Jun 2023

Ogilvy: SuperMax’s Reusables

Turning ‘use by’ dates into ‘use for’ the environment

Models wearing clothes with stains on and the #StainNotShame

31 May 2023

Scanad: ZEVA Fashion’s Stain Not Shame

Raising awareness of period stigma

Three toothbrushes sitting next to each other with adaptive hand grips

31 May 2023

Landor & Fitch: One Size Fits One

Making oral care accessible for 360 million people

Still image of the entrance to eCycleLand in Animal Crossing

30 May 2023

VMLY&R: Intel’s eCycleLand

Creating the first in-game e-cycling centre

Image of a mother and daughter smiling for a picture

30 May 2023

Ogilvy & Mindshare: Dove’s The Cost of Beauty

Driving awareness of the harmful impact of toxic online beauty content

30 May 2023

SJR: Spotify’s For the Record

Harnessing hypervisual storytelling to amplify Spotify Wrapped

View looking through a car windscreen as a group of people coming out of a synagogue

30 May 2023

Wunderman Thompson & Mindshare: Foundation to Combat Antisemitism’s #StandUptoJewishHate

Creating allies in the fight against antisemitism

Colourful red book with FAQ YOU written on it on a bright yellow background

30 May 2023

Thjnk: Ohhh! Foundation’s FAQ YOU

Empowering young people to transform sexual health education in Germany

Three men stood together looking at a phone

30 May 2023

VMLY&R: Vivo and Motorola’s Buscapé

Collaborating to create content that pays tribute to great landmarks of Brazilian culture

Someone with a phone scanning a barcode on a toothpaste packet to read the label with Seeing AI

30 May 2023

Grey & Hill+Knowlton Strategies: Haleon’s Access Codes

Using barcodes and sound to convey healthcare information on packaging

Collage of women in Iran

30 May 2023

Wunderman Thompson: Iran Democracy Council’s A.IRAN

AI can help predict the future for Iranian women, but we can help change it

A brick from the La Rocca nightclub on a pedestal downlit in a beautiful glow on a dark background

30 May 2023

LDV United: Jumbo’s Brick from a Legend

Transforming brand detraction into advocacy – one brick at a time

Three boxers standing in front of microphones / at a press conference

30 May 2023

VMLY&R: Movistar’s Shout

Tackling homophobia in Mexico with a boxing film that questions the nature of machismo

Image of mouthpad

30 May 2023

Wunderman Thompson: Augmental’s MouthPad^

Changing the game in assistive technology

Rosalía with Coke move can

30 May 2023

AKQA, Ogilvy and WPP Open X: Coca-Cola’s Coke Move

Bringing to life the transformational power of music

Female getting a mammogram with a nurse

30 May 2023

Grey: LALCEC’s The Postponed Day

Inspiring Argentine women to prioritise breast cancer detection