Wunderman Thompson: ElaN Languages’ Unbias Button
Introducing a new translation feature for a gender-balanced world
Grey Argentina: Itaú Pension Delivery
Developing new ways for Argentina’s most vulnerable to access banking services during the pandemic
Grey: Gillette's First Shave #MyBestSelf
Continuing the conversation on what it’s like to be a man in the modern world
Santo: Sprite’s You Are Not Alone #NoEstasSolo
Strength in numbers
Wunderman: Fundación Huesped Talking Numbers
A partnership with Argentine non-profit AIDS awareness group to shake people out of apathy
VMLY&R: Quest to LEGOLAND
A GPS built for kids that starts the LEGOLAND adventure the moment families leave home
VMLY&R: Absolut One Source
Building a strong presence beyond social
Superunion: London Symphony Orchestra
If an orchestra takes inspiration from its conductor, why shouldn’t its brand?
Ogilvy: British Airways Magic of Flying
Custom-built technology enabled digital ads to interact with planes flying overhead
POSSIBLE: adidas GLITCH
Breaking the pattern of football boot releases through an invite-only app
DAVID The Agency: This Coke is a Fanta
Cannes Lions 2018 gold-winning campaign aims to subvert discrimination
Grey: Volvo LifePaint
Invisible paint that lights cyclists up at night
Ogilvy: Savlon Healthy Hands chalk sticks
Awarded the Grand Prix for Creative Effectiveness at Cannes Lions 2018
AKQA: Oakley It’s OK
Celebrating professional and everyday athletes in their pursuit of excellence
Deeplocal: Google Home Mini Golf
Hey Google, can you teach me how to putt?
J. Walter Thompson: Girlguiding #KnowYourPlace
Inspiring the next generation of women
Ogilvy: Eyes Japan and Uber Eats Smart Spokes
Gyrokinetic LED systems transform wheels into digital screens
Superunion and Landor: WPP’s radical evolution
The story behind WPP’s new brand identity
Essence: Google The Chain
Cutting through a crowded marketplace
AKQA: My Verizon
In the connected age, customers want everything instantly
VMLY&R: The last ever issue
Transforming the narrative for women everywhere
DAVID The Agency: Whopper neutrality
The perfect recipe of entertainment and education
WPP at Super Bowl LIII
A shop window for WPP’s world-class creativity
Wunderman Thompson: MAC Experience Centre
Reinventing the physical retail experience
Ogilvy: Hindustan Lever Start a Little Good
A series of video spots tackling sustainability priorities
Grey: Gillette The Best Men Can Be
Triggering the conversation on what it is to be a man today
VMLY&R Bogota: World Amblyopia Campaign iRESCUE
Turning printed media into lazy eye screening and treatment
Wunderman Thompson: Blink. And They Are Gone
Documenting the lives of the world’s indigenous communities
ISL: The Lyft Luck Machine
An antidote to marketing apathy
Ogilvy: Carling Black Label Soccer Song for Change
#NoExcuse for gender-based violence
Ogilvy: Greenpeace Ocean of the future
The effects of plastic waste through the eyes of school children
GTB London: Ford Elephant in Transit
Partnering with Time to Change to encourage men to talk about mental health
Wunderman Thompson New York: Tommy Hilfiger Tommy Adaptive
Innovating to create an inclusive disability-friendly clothing line
Ogilvy Singapore: BRAC Space on Earth
Rohingya children send an unforgettable message to space
VMLY&R Mexico: Save the Children Mexico Survivors
How the charity helps and supports children in extreme situations
Scholz & Friends Berlin: WWF & The Karajan Academy of the Berliner Philharmoniker The Insect Concerto
Classical musicians and real insects make music onstage together for the first time
Sra. Rushmore: International Committee of the Red Cross Hope
Raising awareness of attacks on hospitals and health workers in areas of armed conflict
Wunderman Thompson Buenos Aires: Fundación Huésped Living Statistic
Raising awareness of HIV testing with human statistics
VMLY&R Sydney: UNICEF The Hope Page
Allowing you to contribute your computer’s spare processing power to mine cryptocurrency
Wunderman Thompson London: Stop Ivory Going, Going, Gone
Highlighting how ivory trade, despite being illegal, continues to take place
AKQA: evian Hero The Zero
Giving bottles a second life
Ogilvy: Coca-Cola Love Story
A tale of two star-crossed plastic bottles
Geometry Prague: NeuroDigital Touching Masterpieces
Bringing iconic sculptures to life for the blind through a unique VR experience
Landor: Central Park Conservancy
Using innovative design to change behaviour
Wunderman Thompson: HP Australia Break Down The Beast
Made from 2,400 recycled plastic bottles, the Beast weighs 200kg and stands four metres high
AKQA: Baco Exu do Blues Bluesman
AKQA Sâo Paulo was awarded a Grand Prix in Entertainment for Music for the Brazilian rapper
Grey: Volvo Living Seawall
Grey scored a Silver Cannes Lion in the Design category for its work for Volvo on the Living Seawall
Mindshare: KFC Gamers' Playground
Transforming 5,000 stores into ghost-hunting battlegrounds for gamers
Deeplocal: Google I/O The Flaming Lips
Performing a one-of-a-kind song with the help of a bowl of fruit, AI, and the crowd
Ogilvy: H&M Social Stylist
An intelligent algorithm designed to answer the daily styling needs of millions of consumers
Wunderman Thompson: Zumbi dos Palmares – Black Box
A book celebrating the cultural accomplishments of Afro-Brazilians
VMLY&R: Wendy’s Keeping Fortnite Fresh
VMLY&R and Wendy’s waged war on Fortnite's frozen beef
2020 年春节
WPP 广告庆鼠年
Grey: Pantene Coming Home Should Be #BeautifuLGBTQ
Partnering with GLAAD and the Trans Chorus of Los Angeles for an ad of acceptance
Scholz & Friends: The Female Company’s The Tampon Book
A campaign that creatively challenged a societal injustice
Design Bridge: Beauty Banks #HELLYESNHS
Joining (virtual) hands with the NHS to supply frontline key workers with much-needed products
Ogilvy: IKEA Why We Make
Highlighting benefits for consumers, employees and the Earth
AKQA: Code of Conscience
A cyber shield around natural reserves
DAVID: Burger King Impossible Whopper
Challenging meaty norms
Grey: P&G #DistanceDance
Helping governments communicate crucial messages to a younger demographic
Superunion: Agricola Dargenio Figlia
New visual identity and bottle design for the Puglia-based farm as it appoints first female CEO
Superunion: End Your Silence NYC
Ways for white and non-Black people of colour in New York City to get involved in the fight for racial equality
VMLY&R and Berlin Cameron: Walgreens Class of 2020
Helping families celebrate graduation without the ceremony
AKQA: Anti-Racism Guide
Resources to contribute to the collective goal of defeating racism
Coley Porter Bell: Tesco SalutetheNHS.org
Launching a product to support key workers during the COVID-19 pandemic
FITCH: The KitKat Chocolatory, São Paulo
A retail experience that’s won over the local Gen Z market
VMLY&R Brazil: Athosgls No Love Should Die Young
Raising awareness of the life expectancy of trans people in Brazil
Superunion: Urban Justice Center
Fuelling social change
Wunderman Thompson: adidas Uncancelled Cup
With live sports on hold, adidas created virtual events online
Grey Tokyo: Hankograph for WildAid Japan and Tears of the African Elephant
An anti-ivory awareness drive
Geometry Ogilvy Japan: KDDI’s au 5G Ghost in the Shell: SAC_2045
Partnering with Netflix to transform Tokyo’s Shibuya into a mixed-reality entertainment showcase
Wunderman Thompson: Thai Airways #StayHome Miles Exchange
Rewarding members with air miles for staying at home
WPP: Castrol #HangUpYourKey
A novel approach to a coronavirus safety message
Mindshare: Tommy’s Midwife Voice Skill
Alleviating expectant parents’ pandemic anxiety
#EachforEqual
16 brilliant women and men from across the WPP global network in conversation for International Women's Day 2020
WPP at Super Bowl LIV
Our creativity reinvented on an ever-broader canvas
Lunar New Year 2020
WPP campaigns celebrate the Year of the Rat
AKQA: Nike Graffiti Stores
City walls were turned into Nike stores to win a Grand Prix at Cannes
POSSIBLE: The Lonely Whale Foundation #StopSucking
Asking individuals, organisations, and brands to pledge their commitment to A Strawless Ocean
AKQA: AACD Hospital Friendly Arms
A small kindness makes the biggest difference
Universal Design Studio: IBM Q System One
The world’s first standalone quantum supercomputer
VMLY&R: New Balance independent since 1906
A rebrand celebrating more than a century of independence
Ogilvy: Dove “I’m Fine”
Educating children on body confidence to help tackle self-esteem issues
J. Walter Thompson: WWF Tiger in Suburbia
WWF-UK brings the plight of wild tigers home
AKQA: Nike NBA Connected Jersey
Defining future fan-to-athlete connection
WPP creative talent
Introducing cross-disciplinary creatives from across the WPP network making waves in the industry
