AKQA Netflix One Story Away

AKQA: Netflix’s One Story Away

The connective power of stories

Bose-Feel-It-All-compressed

WPP Team Amplify: Bose Feel It All

A campaign all about how music makes you feel

FITCH Walmart

FITCH: Walmart Swipe Up

A mobile-first approach to improving in-store experience

Vodafone-Egypt

Wunderman Thompson: Vodafone Egypt’s Stay Home, Stay Connected

Solving the paradox of Ramadan celebrations and COVID-19 restrictions

Wunderman Thompson: Ecox Emergency Bikes

Wunderman Thompson: Ecox Emergency Bikes

An electric bike designed by and for doctors

Every Mind Matters Wavemaker

Wavemaker: Public Health England’s Every Mind Matters

Encouraging the conversation around mental health

Wunderman Thompson Commerce TheWorks.co.uk

Wunderman Thompson Commerce: The Works

Adapting to a new ecommerce normal

Wunderman Talking Numbers

Wunderman: Fundación Huesped Talking Numbers

A partnership with Argentine non-profit AIDS awareness group to shake people out of apathy

VML Legoland

VMLY&R: Quest to LEGOLAND

A GPS built for kids that starts the LEGOLAND adventure the moment families leave home

VML Absolut One Source

VMLY&R: Absolut One Source

Building a strong presence beyond social

Superunion: London symphony orchestra

Superunion: London Symphony Orchestra

If an orchestra takes inspiration from its conductor, why shouldn’t its brand?

Advertising board on a building

Ogilvy: British Airways Magic of Flying

Custom-built technology enabled digital ads to interact with planes flying overhead

POSSIBLE Adidas GLITCH

POSSIBLE: adidas GLITCH

Breaking the pattern of football boot releases through an invite-only app

This Coke is a Fanta

DAVID The Agency: This Coke is a Fanta

Cannes Lions 2018 gold-winning campaign aims to subvert discrimination

Volvo Grey Life Paint

Grey: Volvo LifePaint

Invisible paint that lights cyclists up at night

WPP 1118 Featured Girlguiding

J. Walter Thompson: Girlguiding #KnowYourPlace

Inspiring the next generation of women

WPP 1118 Deeplocal___Google_Home_mini

Deeplocal: Google Home Mini Golf

Hey Google, can you teach me how to putt?

Children holding hands in the air

Ogilvy: Savlon Healthy Hands chalk sticks

Awarded the Grand Prix for Creative Effectiveness at Cannes Lions 2018

WPP 1218 AKQA_My_Verizon

AKQA: My Verizon

In the connected age, customers want everything instantly

AKQA: Oakley It’s OK

Celebrating professional and everyday athletes in their pursuit of excellence

WPP 1118 Smart Spokes 2

Ogilvy: Eyes Japan and Uber Eats Smart Spokes

Gyrokinetic LED systems transform wheels into digital screens

WPP 1218 Whopper-Neutrality

DAVID The Agency: Whopper neutrality

The perfect recipe of entertainment and education

WPP 1218 Google-Essence

Essence: Google The Chain

Cutting through a crowded marketplace

WPP 0219 Bumble Super Bowl Serena Williams

WPP at Super Bowl LIII

A shop window for WPP’s world-class creativity

WPP logo transforming

Superunion and Landor: WPP’s radical evolution

The story behind WPP’s new brand identity

WPP Featured Work 0319 Lyft-Luck-Machine

ISL: The Lyft Luck Machine

An antidote to marketing apathy

The Weekend

VMLY&R: The last ever issue

Transforming the narrative for women everywhere

WPP 0419 Featured Work Bestmencanbe

Grey: Gillette The Best Men Can Be

Triggering the conversation on what it is to be a man today

WPP 0419 Featured Work Wunderman Thompson Blink-and-they-are-gone

Wunderman Thompson: Blink. And They Are Gone

Documenting the lives of the world’s indigenous communities

WPP Featured Work 0319 MAC-Experience v2

Wunderman Thompson: MAC Experience Centre

Reinventing the physical retail experience

WPP 0419 Featured Work Ogilvy Carling Black label NoExcuses

Ogilvy: Carling Black Label Soccer Song for Change

#NoExcuse for gender-based violence

WPP 0419 Featured Work Oceans-of-the-future

Ogilvy: Greenpeace Ocean of the future

The effects of plastic waste through the eyes of school children

WPP-Sustainability-Report-iRescue-

VMLY&R Bogota: World Amblyopia Campaign iRESCUE

Turning printed media into lazy eye screening and treatment

WPP-Work-POSSIBLE-Tommy-Adaptive-

Wunderman Thompson New York: Tommy Hilfiger Tommy Adaptive

Innovating to create an inclusive disability-friendly clothing line

WPP-GTB-Elephant-in-Transit-

GTB London: Ford Elephant in Transit

Partnering with Time to Change to encourage men to talk about mental health

WPP-Featured-work-Start-A-Little-Good-

Ogilvy: Hindustan Lever Start a Little Good

A series of video spots tackling sustainability priorities

WPP-Work-Living-Statistic-

Wunderman Thompson Buenos Aires: Fundación Huésped Living Statistic

Raising awareness of HIV testing with human statistics

BRAC-Ogilvy-Singapore

Ogilvy Singapore: BRAC Space on Earth

Rohingya children send an unforgettable message to space

WPP-Work-The-Insect-Concerto-

Scholz & Friends Berlin: WWF & The Karajan Academy of the Berliner Philharmoniker The Insect Concerto

Classical musicians and real insects make music onstage together for the first time

WPP-Featured-Work-Touching-Masterpieces-

Geometry Prague: NeuroDigital Touching Masterpieces

Bringing iconic sculptures to life for the blind through a unique VR experience

WPP-Sra-Rushmore-Hope-

Sra. Rushmore: International Committee of the Red Cross Hope

Raising awareness of attacks on hospitals and health workers in areas of armed conflict

WPP-Sustainability-Report-VMLYR-Survivors

VMLY&R Mexico: Save the Children Mexico Survivors

How the charity helps and supports children in extreme situations

WPP-Work-Stop-Ivory-

Wunderman Thompson London: Stop Ivory Going, Going, Gone

Highlighting how ivory trade, despite being illegal, continues to take place

WPP-Work-The-Hopepage-

VMLY&R Sydney: UNICEF The Hope Page

Allowing you to contribute your computer’s spare processing power to mine cryptocurrency

WPP-Featured-0619-Volvo-Living-Seawall-

Grey: Volvo Living Seawall

Grey scored a Silver Cannes Lion in the Design category for its work for Volvo on the Living Seawall

WPP-Featured-Work-Coca-Cola-Love-Story

Ogilvy: Coca-Cola Love Story

A tale of two star-crossed plastic bottles

WPP-Featured-Work-evian-Hero-The-Zero2

AKQA: evian Hero The Zero

Giving bottles a second life

WPP-Featured-work-Central-Park-Conservancy

Landor: Central Park Conservancy

Using innovative design to change behaviour

WPP-Featured-Work-HP-Break-Down-the-Beast

Wunderman Thompson: HP Australia Break Down The Beast

Made from 2,400 recycled plastic bottles, the Beast weighs 200kg and stands four metres high

KFC-Mindshare-Gamifying

Mindshare: KFC Gamers' Playground

Transforming 5,000 stores into ghost-hunting battlegrounds for gamers

WPP-AKQA-Baco-Exu-do-Blues-Bluesman

AKQA: Baco Exu do Blues Bluesman

AKQA Sâo Paulo was awarded a Grand Prix in Entertainment for Music for the Brazilian rapper

WPP-featured-work-The-Flaming-Lips-v2

Deeplocal: Google I/O The Flaming Lips

Performing a one-of-a-kind song with the help of a bowl of fruit, AI, and the crowd

H_M-Case-study-Social-Stylist

Ogilvy: H&M Social Stylist

An intelligent algorithm designed to answer the daily styling needs of millions of consumers

2020 年春节

WPP 广告庆鼠年

Wunderman-Thompson-Zumbi-dos-Palmares-Black-Box

Wunderman Thompson: Zumbi dos Palmares – Black Box

A book celebrating the cultural accomplishments of Afro-Brazilians

WendysFortnite

VMLY&R: Wendy’s Keeping Fortnite Fresh

VMLY&R and Wendy’s waged war on Fortnite's frozen beef

WPP-Featured-Work-Pantene-Coming-Home-Should-Be-BeautifuLGBTQ-

Grey: Pantene Coming Home Should Be #BeautifuLGBTQ

Partnering with GLAAD and the Trans Chorus of Los Angeles for an ad of acceptance

WPP-Featured-work-The-Tampon-Book

Scholz & Friends: The Female Company’s The Tampon Book

A campaign that creatively challenged a societal injustice

HellYesNHS

Design Bridge: Beauty Banks #HELLYESNHS

Joining (virtual) hands with the NHS to supply frontline key workers with much-needed products

AKQA-Code-of-conscience

AKQA: Code of Conscience

A cyber shield around natural reserves

Ogilvy-IKEA Why-we-make

Ogilvy: IKEA Why We Make

Highlighting benefits for consumers, employees and the Earth

TikTok-DistanceDance

Grey: P&G #DistanceDance

Helping governments communicate crucial messages to a younger demographic

Walgreens-heres-to-2020

VMLY&R and Berlin Cameron: Walgreens Class of 2020

Helping families celebrate graduation without the ceremony

Tesco SaluteNHS-CPB

Coley Porter Bell: Tesco SalutetheNHS.org

Launching a product to support key workers during the COVID-19 pandemic

Figlia-Superunion

Superunion: Agricola Dargenio Figlia

New visual identity and bottle design for the Puglia-based farm as it appoints first female CEO

AKQA-anti-racism-3

AKQA: Anti-Racism Guide

Resources to contribute to the collective goal of defeating racism

AKQA-anti-racism-3

Superunion: End Your Silence NYC

Ways for white and non-Black people of colour in New York City to get involved in the fight for racial equality

NoLoveShouldDieYoung

VMLY&R Brazil: Athosgls No Love Should Die Young

Raising awareness of the life expectancy of trans people in Brazil

SU-Urban-Justice-Center

Superunion: Urban Justice Center

Fuelling social change

Uncancelled-cup

Wunderman Thompson: adidas Uncancelled Cup

With live sports on hold, adidas created virtual events online

Unbias-button-WT

Wunderman Thompson: ElaN Languages’ Unbias Button

Introducing a new translation feature for a gender-balanced world

Itau Pension-Delivery

Grey Argentina: Itaú Pension Delivery

Developing new ways for Argentina’s most vulnerable to access banking services during the pandemic

First-Shave-MyBestSelf-by-Grey

Grey: Gillette's First Shave #MyBestSelf

Continuing the conversation on what it’s like to be a man in the modern world

KitKat-Chocolatory

FITCH: The KitKat Chocolatory, São Paulo

A retail experience that’s won over the local Gen Z market

Geometry-Ogilvy-Shibuya

Geometry Ogilvy Japan: KDDI’s au 5G Ghost in the Shell: SAC_2045

Partnering with Netflix to transform Tokyo’s Shibuya into a mixed-reality entertainment showcase

Thai-Airways-Wunderman-Thompson

Wunderman Thompson: Thai Airways #StayHome Miles Exchange

Rewarding members with air miles for staying at home

Castrol

WPP: Castrol #HangUpYourKey

A novel approach to a coronavirus safety message

Tommys-Midwife

Mindshare: Tommy’s Midwife Voice Skill

Alleviating expectant parents’ pandemic anxiety

WPP International Womens Day 2020 In conversation

#EachforEqual

16 brilliant women and men from across the WPP global network in conversation for International Women's Day 2020

Lunar-NY-2020

Lunar New Year 2020

WPP campaigns celebrate the Year of the Rat

P_G-Super-Bowl

WPP at Super Bowl LIV

Our creativity reinvented on an ever-broader canvas

Nike Air Max Graffiti Stores

AKQA: Nike Graffiti Stores

City walls were turned into Nike stores to win a Grand Prix at Cannes

StopSucking

POSSIBLE: The Lonely Whale Foundation #StopSucking

Asking individuals, organisations, and brands to pledge their commitment to A Strawless Ocean

AACD-Sustainability-Report-Case-Study

AKQA: AACD Hospital Friendly Arms

A small kindness makes the biggest difference

WPP-0119-Featured-work-Universal-Design-Studio-IBM

Universal Design Studio: IBM Q System One

The world’s first standalone quantum supercomputer

WPP_0119_New_Balance_Fearlessly_Independent_since_1906

VMLY&R: New Balance independent since 1906

A rebrand celebrating more than a century of independence

WPP 0818 Featured Work Ogilvy Making Dove Matter 1200px_

Ogilvy: Dove “I’m Fine”

Educating children on body confidence to help tackle self-esteem issues

J Walter Thompson WWF Tiger

J. Walter Thompson: WWF Tiger in Suburbia

WWF-UK brings the plight of wild tigers home

AKQA Nike

AKQA: Nike NBA Connected Jersey

Defining future fan-to-athlete connection

Yolanta

WPP creative talent

Introducing cross-disciplinary creatives from across the WPP network making waves in the industry

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