2021 年春节
WPP 广告庆牛年
Subvrsive: Netflix’s FYSEE 360
Bringing Netflix’s most iconic worlds to life in 360°
Wunderman Thompson: BT Sport’s Unscripted
Celebrating football's beautiful unpredictability – with data
WPP: Clean Hands Save Lives
Partnering with Colgate to create life-saving soaps
Superunion: London Symphony Orchestra
If an orchestra takes inspiration from its conductor, why shouldn’t its brand?
POSSIBLE: adidas GLITCH
Breaking the pattern of football boot releases through an invite-only app
VMLY&R: Quest to LEGOLAND
A GPS built for kids that starts the LEGOLAND adventure the moment families leave home
VMLY&R: Absolut One Source
Building a strong presence beyond social
Wunderman: Fundación Huesped Talking Numbers
A partnership with Argentine non-profit AIDS awareness group to shake people out of apathy
Ogilvy: British Airways Magic of Flying
Custom-built technology enabled digital ads to interact with planes flying overhead
Grey: Volvo LifePaint
Invisible paint that lights cyclists up at night
AKQA: My Verizon
In the connected age, customers want everything instantly
J. Walter Thompson: Girlguiding #KnowYourPlace
Inspiring the next generation of women
Deeplocal: Google Home Mini Golf
Hey Google, can you teach me how to putt?
Ogilvy: Savlon Healthy Hands chalk sticks
Awarded the Grand Prix for Creative Effectiveness at Cannes Lions 2018
AKQA: Oakley It’s OK
Celebrating professional and everyday athletes in their pursuit of excellence
Ogilvy: Eyes Japan and Uber Eats Smart Spokes
Gyrokinetic LED systems transform wheels into digital screens
DAVID The Agency: This Coke is a Fanta
Cannes Lions 2018 gold-winning campaign aims to subvert discrimination
Essence: Google The Chain
Cutting through a crowded marketplace
WPP at Super Bowl LIII
A shop window for WPP’s world-class creativity
VMLY&R: The last ever issue
Transforming the narrative for women everywhere
Superunion and Landor: WPP’s radical evolution
The story behind WPP’s new brand identity
DAVID The Agency: Whopper neutrality
The perfect recipe of entertainment and education
Grey: Gillette The Best Men Can Be
Triggering the conversation on what it is to be a man today
Ogilvy: Carling Black Label Soccer Song for Change
#NoExcuse for gender-based violence
ISL: The Lyft Luck Machine
An antidote to marketing apathy
Wunderman Thompson: Blink. And They Are Gone
Documenting the lives of the world’s indigenous communities
Wunderman Thompson: MAC Experience Centre
Reinventing the physical retail experience
Ogilvy: Greenpeace Ocean of the future
The effects of plastic waste through the eyes of school children
Wunderman Thompson Buenos Aires: Fundación Huésped Living Statistic
Raising awareness of HIV testing with human statistics
VMLY&R Bogota: World Amblyopia Campaign iRESCUE
Turning printed media into lazy eye screening and treatment
Ogilvy: Hindustan Lever Start a Little Good
A series of video spots tackling sustainability priorities
Wunderman Thompson New York: Tommy Hilfiger Tommy Adaptive
Innovating to create an inclusive disability-friendly clothing line
Ogilvy Singapore: BRAC Space on Earth
Rohingya children send an unforgettable message to space
Scholz & Friends Berlin: WWF & The Karajan Academy of the Berliner Philharmoniker The Insect Concerto
Classical musicians and real insects make music onstage together for the first time
Sra. Rushmore: International Committee of the Red Cross Hope
Raising awareness of attacks on hospitals and health workers in areas of armed conflict
GTB London: Ford Elephant in Transit
Partnering with Time to Change to encourage men to talk about mental health
Wunderman Thompson London: Stop Ivory Going, Going, Gone
Highlighting how ivory trade, despite being illegal, continues to take place
Landor: Central Park Conservancy
Using innovative design to change behaviour
Wunderman Thompson: HP Australia Break Down The Beast
Made from 2,400 recycled plastic bottles, the Beast weighs 200kg and stands four metres high
Ogilvy: Coca-Cola Love Story
A tale of two star-crossed plastic bottles
Geometry Prague: NeuroDigital Touching Masterpieces
Bringing iconic sculptures to life for the blind through a unique VR experience
VMLY&R Mexico: Save the Children Mexico Survivors
How the charity helps and supports children in extreme situations
AKQA: evian Hero The Zero
Giving bottles a second life
VMLY&R Sydney: UNICEF The Hope Page
Allowing you to contribute your computer’s spare processing power to mine cryptocurrency
Wunderman Thompson: Zumbi dos Palmares – Black Box
A book celebrating the cultural accomplishments of Afro-Brazilians
AKQA: Baco Exu do Blues Bluesman
AKQA Sâo Paulo was awarded a Grand Prix in Entertainment for Music for the Brazilian rapper
Grey: Volvo Living Seawall
Grey scored a Silver Cannes Lion in the Design category for its work for Volvo on the Living Seawall
VMLY&R: Wendy’s Keeping Fortnite Fresh
VMLY&R and Wendy’s waged war on Fortnite's frozen beef
Mindshare: KFC Gamers' Playground
Transforming 5,000 stores into ghost-hunting battlegrounds for gamers
Ogilvy: H&M Social Stylist
An intelligent algorithm designed to answer the daily styling needs of millions of consumers
Scholz & Friends: The Female Company’s The Tampon Book
A campaign that creatively challenged a societal injustice
Deeplocal: Google I/O The Flaming Lips
Performing a one-of-a-kind song with the help of a bowl of fruit, AI, and the crowd
2020 年春节
WPP 广告庆鼠年
Grey: Pantene Coming Home Should Be #BeautifuLGBTQ
Partnering with GLAAD and the Trans Chorus of Los Angeles for an ad of acceptance
Design Bridge: Beauty Banks #HELLYESNHS
Joining (virtual) hands with the NHS to supply frontline key workers with much-needed products
Ogilvy: IKEA Why We Make
Highlighting benefits for consumers, employees and the Earth
AKQA: Code of Conscience
A cyber shield around natural reserves
Superunion: Agricola Dargenio Figlia
New visual identity and bottle design for the Puglia-based farm as it appoints first female CEO
DAVID: Burger King Impossible Whopper
Challenging meaty norms
Grey: P&G #DistanceDance
Helping governments communicate crucial messages to a younger demographic
VMLY&R and Berlin Cameron: Walgreens Class of 2020
Helping families celebrate graduation without the ceremony
AKQA: Anti-Racism Guide
Resources to contribute to the collective goal of defeating racism
VMLY&R Brazil: Athosgls No Love Should Die Young
Raising awareness of the life expectancy of trans people in Brazil
Coley Porter Bell: Tesco SalutetheNHS.org
Launching a product to support key workers during the COVID-19 pandemic
Superunion: End Your Silence NYC
Ways for white and non-Black people of colour in New York City to get involved in the fight for racial equality
Superunion: Urban Justice Center
Fuelling social change
Wunderman Thompson: Ecox Emergency Bikes
An electric bike designed by and for doctors
Wunderman Thompson: ElaN Languages’ Unbias Button
Introducing a new translation feature for a gender-balanced world
AKQA: Netflix’s One Story Away
The connective power of stories
Wunderman Thompson: adidas Uncancelled Cup
With live sports on hold, adidas created virtual events online
Wavemaker: Public Health England’s Every Mind Matters
Encouraging the conversation around mental health
DAVID & INGO: Burger King's Moldy Whopper
A rule-breaking campaign with a clear and simple message – Burger King food uses no preservatives
VMLY&R: Monash University's A Future Without Change
A multi-sensory campaign designed to inspire the next generation to change the world
Wunderman Thompson: Vodafone Egypt’s Stay Home, Stay Connected
Solving the paradox of Ramadan celebrations and COVID-19 restrictions
VMLY&R: Colgate’s Share Your Smile
#SmileStrong
Landor & Fitch: Walmart Swipe Up
A mobile-first approach to improving in-store experience
Wunderman Thompson Commerce: The Works
Adapting to a new ecommerce normal
Supporting the roll-out of COVID-19 vaccines
The role of communications in ending the pandemic
Superunion: DreamHack Open featuring Fortnite
Shaping Fortnite's esports future
Wavemaker: Nationwide and The Diana Award’s Big Assembly
Bringing brands together to help end bullying in schools
WPP at Super Bowl LV
Keeping fans entertained and inspired
Lunar New Year 2021
WPP campaigns celebrate the Year of the Ox
Design Bridge: JEN by Shangri-La
Duality in design
AKQA: Netflix’s We Watched It All
A surreal sing-along takes us back to the best Netflix moments of 2020
Geometry, MediaCom and Ogilvy: Boots' Bootiques
The most targeted, curated and contextual Christmas campaign from any UK retailer
Grey & MediaCom: Always' Rabbi-Bot
A demonstration of the power of AI to drive positive societal change
Geometry: Unilever & Lifebuoy's Handle on Hygiene 3.0
A world first innovation and impactful shopper activation campaign to improve hygiene
WPP Team Amplify: Bose Feel It All
A campaign all about how music makes you feel
Grey Argentina: Itaú Pension Delivery
Developing new ways for Argentina’s most vulnerable to access banking services during the pandemic
Grey: Gillette's First Shave #MyBestSelf
Continuing the conversation on what it’s like to be a man in the modern world
Santo: Sprite’s You Are Not Alone #NoEstasSolo
Strength in numbers
FITCH: The KitKat Chocolatory, São Paulo
A retail experience that’s won over the local Gen Z market
Grey Tokyo: Hankograph for WildAid Japan and Tears of the African Elephant
An anti-ivory awareness drive
Geometry Ogilvy Japan: KDDI’s au 5G Ghost in the Shell: SAC_2045
Partnering with Netflix to transform Tokyo’s Shibuya into a mixed-reality entertainment showcase
Wunderman Thompson: Thai Airways #StayHome Miles Exchange
Rewarding members with air miles for staying at home
WPP: Castrol #HangUpYourKey
A novel approach to a coronavirus safety message
Mindshare: Tommy’s Midwife Voice Skill
Alleviating expectant parents’ pandemic anxiety
#EachforEqual
16 brilliant women and men from across the WPP global network in conversation for International Women's Day 2020
Lunar New Year 2020
WPP campaigns celebrate the Year of the Rat