Grey: Gillette's First Shave #MyBestSelf

First-Shave-MyBestSelf-by-Grey

Grey: Gillette's First Shave #MyBestSelf

Continuing the conversation on what it’s like to be a man in the modern world

In partnership with Grey, the Gillette team is on a mission to redefine masculinity for a new era. Together, they created First Shave #MyBestSelf, a Facebook documentary which follows a young, transgender man facing an iconic moment in his life: his first shave. As we watch his dad teach him how to shave, we are left with this clear message: “It's not just myself that's transitioning, it's everybody around me transitioning."

The documentary was viewed over 110 million times and received 15 billion media impressions.

Read more on grey.com

Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy