AKQA Bloom: NotCo's Natural Life Expectancy

AI generated image of a pig, chicken and sheep

AKQA Bloom: NotCo's Natural Life Expectancy

Using AI to imagine farm animals growing old

When was the last time you saw an old cow, pig or chicken?

Most people have never seen old farm animals, because they only live a fraction of their natural lives in the food industry. NotCo, a global food tech company, is on a mission to eliminate animals from the food system by using AI to recreate flavours and textures of animal products using only plants.

Alongside AKQA Bloom, the company decided to educate people that, if allowed to, cows can live up to 48 years, pigs up to 23 years and chickens up to 20 years. To imagine these animals growing old, Bloom used AI to create a series of photographic portraits of elderly farm animals. The campaign was created using a combination of AI tools including Midjourney and Stable Diffusion.

The hyper-realistic images were seen on social media, billboards and print advertisements across the US, Chile, Brazil, Canada, Mexico and Argentina, resulting in over 430 million media impressions and a 30% increase in sales.

AI generated image of an old cow