Landor: {access}ories

It’s estimated that we spend 113,760 minutes brushing our teeth over a lifetime. However, outdated design and traditional manufacturing processes have created barriers for 360m individuals living with disabilities that affect hand function, such as carpal tunnel syndrome, arthritis and tremors. These outdated processes prevent people from accessing everyday products, particularly in oral care.

To address this problem, Landor launched {access}ories, a ground-breaking innovation that combines cutting-edge oral care design, technology and manufacturing to redefine accessibility standards in healthcare.

Using advanced 3D printing technology, Landor developed adaptive add-ons that seamlessly attach to existing toothbrushes, instantly transforming them into accessible and desirable tools.

Following immersive Makers Lab workshops with individuals facing dexterity issues, the resultant {access}ories range comprised over 500 variants tailored to individual preferences and needs. Through a user-friendly digital platform, users can personalise their {access}ories, ensuring a perfect fit for their specific requirements. This data-driven approach allows for continuous refinement and improvement, further enhancing the user experience.

Challenging conventional manufacturing processes, Landor also leveraged the versatility of 3D printing to bypass the standard five-year product development cycle. This ensures {access}ories can be produced on demand, using processes that adapt to the evolving requirements of individuals with accessibility challenges and significantly reducing discomfort throughout their lifetime.

The initial impact of the product was highly positive, with leading charities such as Arthritis Action and early adopters of {access}ories recognising the potential of the grips to improve the day-to-day lives of those with dexterity challenges around the world.