Grey: Volvo’s Ultimate Safety Test

Image of ice cap melting

Grey: Volvo’s Ultimate Safety Test

Placing sustainability at the heart of Volvo’s brand

A leader in automotive safety for decades, Volvo Cars is broadening its focus to sustainability and its commitment to climate neutrality and electric vehicles.

By 2040, with aims to become a fully climate-neutral company across its value chain and, by 2030, it plans to become a fully electric car company.

To announce the news, Grey created the ‘Ultimate Safety Test’ campaign, devised to reflect the company’s commitment to climate neutrality and electrification.

In the new film, a spokesperson takes viewers on a tour of Volvo’s safety tests over the decades. During one of these tests in the Arctic Circle, a collapsing glacier becomes a stark reminder that the biggest threat to our safety isn’t on the road, it’s climate change.

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