Coley Porter Bell: Tesco SalutetheNHS.org

Tesco SaluteNHS-CPB

Coley Porter Bell: Tesco SalutetheNHS.org

Launching a product to support key workers during the COVID-19 pandemic

Tesco is a partner of SalutetheNHS.org, a charity that provides meals and care packs to NHS key workers. To support the charity during the coronavirus crisis, Coley Porter Bell designed the packaging for a newly developed rainbow cookie decorating kit to be sold in Tesco stores, with all proceeds going directly to the charity.

The rainbow has become a symbol of NHS support during the pandemic. Taking this as inspiration, the packaging featured a graphic, bold rainbow in patisserie-inspired colours to make it stand out on shelves. The colour palette also complimented the teal SalutetheNHS.org logo, a clear call-out of the charity partnership on the pack.

Starting with the Tesco Masterbrand architecture, the agency created a suite of assets for use on social media and out-of-home displays.

Timeline which shows key events for WPP in 2020
Timeline which shows key events for WPP in 2020
Timeline which shows key events for WPP in 2020
Timeline which shows key events for WPP in 2020
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