X
Sra. Rushmore: International Committee of the Red Cross Hope
Sra. Rushmore: International Committee of the Red Cross Hope
Raising awareness of attacks on hospitals and health workers in areas of armed conflict
Through the story of a young girl unable to access life-saving medical care, this global campaign shared the message that ‘Healthcare is #NotATarget’. It was developed by Sra. Rushmore Madrid and was broadcast in over 100 countries.
The campaign video received seven million video views (May 2018).
