Claim a one-of-the-kind NFT by artist Shawna X

While the NFTs are complimentary, WPP has devised a unique not-for-profit contract and we are urging everyone who receives one to trade them. The profits from all sales – minus transaction fees and a percentage for sellers – will go back to support both Shawna X, as an emerging artist, and WPP's Racial Equity Programme which directly funds diversity, equity and inclusion initiatives.

The NFTs were digitally handcrafted by US-based Shawna X and created using AI technology by Hogarth’s The Metaverse Foundry.

The NFT drop coincides with the announcement of successful projects which have received funding from the second round of WPP's Racial Equity Programme. The Programme, which forms part of our series of commitments in 2020 to combat racial injustice, is now inviting applications from across the WPP network to our third round of funding to support inclusion initiatives that create meaningful and lasting change around the world.

“Aligned to WPP’s purpose of building better futures, my vision for this NFT collection is to show how people living and working together in solidarity can help communities to thrive. Just like you and me, no two of these NFTs are alike. And while they shine when you view each one independently, they are most powerful as a collective.” – Shawna X

"At WPP, we are always looking for new ways to move and inspire people in both the real and virtual worlds. This NFT launch is a unique way to highlight issues that still need the world’s attention and demonstrates our long-term commitment to promote racial equity. I can’t think of a better way of demonstrating how we use creativity with purpose.” – Rob Reilly, WPP's Global Chief Creative Officer