The WPP Beach at The Cannes Lions Festival of Creativity 2022

WPP Beach at Cannes

Welcome to the WPP Beach

Showcasing transformative ideas, extraordinary work and our inspiring people. Join us at the WPP Beach for five days of thought-provoking discussions.

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Putting the focus on the power of creative transformation, the WPP Beach brings together the most influential thinkers and do-ers to tell audacious, unexpected and impressive stories that unlock change through creativity. Our purpose is to create better futures for our people, planet, clients and communities. Our presence at Cannes Lions Festival of Creativity demonstrates our belief in creativity as a force for growth – and a force for good.

Located on The Miramar Beach between The Carlton and Martinez hotels, the WPP Beach will be open 9am until late, Monday 20 to Friday 24 June, with a programme of talks, experiences and private events, meeting rooms, charging stations and great wifi.

Invitation to the Beach

Anyone from a WPP company, client or partner will be welcome to use the Beach, subject to space. If you’re a member of the press, you can request access here.

For all other requests, get in touch.


The WPP Ignite Talks: 15 talks showcasing the new voices of WPP
12:00 | The Beach
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What's an Ignite talk? Four minutes on stage to talk about an idea, an interest or a passion. Our version is 15 slides that rotate automatically after 15 seconds. It's fun, it's fast and the format forces you to really think about what you want to say. Topics will include everything from how art and creative feeds the mind and soul, a mini crash course in Gen Z, and what physical borders teach.

Institute for Real Growth event (invitation only)
14:15 | The Beach
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This is a private event hosted by Mark Read, CEO, WPP; Frank van den Driest, Founder, IRG; and Marc de Swaan Arons, Founder, IRG.

The WPP family get-together The WPP friends and family get-together, hosted by Mark Read, CEO of WPP, and with a special live performance from KAMAUU
17:00 | The Beach
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IBM, Delta, Ogilvy & Mindshare: Breaking bias with the new creators
09:00 | The Beach
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WPP is partnering with IBM to solve one of our industry’s most difficult challenges – bias. Conscious or unconscious, advertising has a bias problem. It is deeply rooted into the tech platforms that power our entire industry and we all have a responsibility and an obligation to fix it. Join Shannon Womack, Director of U.S Brand Marketing, Delta Air Lines; Robert Redmond, Design Principal, IBM; Rachel Lowenstein, Global Head of Inclusive Innovation, Mindshare; and Debbie Vavangas, Global Lead IBM Garage, IBM; in conversation with Devika Bulchandani, Global President at Ogilvy, and learn what we can all do now to be a part of the solution.

Microsoft brunch
09:30 | Restaurant | The Beach
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Join us for an invitation-only networking brunch where Microsoft and Xander will bring together the WPP family for beachside bites and lively conversation with our leadership teams.

Culture Carriers: The new role of the CMO
10:00 | The Beach
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Join Atilla Cansun, Chief Marketing Officer, No7 Beauty Company, Sandra Lopez, GM, Chief Marketing Officer, Microsoft Advertising and Lindsay Radkoski, VP, National Marketing, Wendy’ in conversation with Jon Cook, CEO, VMLY&R to unpack what is expected of the modern marketeer today. Research shows that brands are now more powerful than governments and that people expect businesses to show up positively in their lives. Hear from the people behind some of the world's biggest brands about how they're working to connect their brand to culture and why they believe now is the time for brands to create positive change through creativity.

Occasions graph live demo
10:00 | Cabana | The Beach
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How can marketers be relevant and useful without using personally identifiable information? Join Carol Reed, Chief Data Strategy Officer at Choreograph, and Stephan Pretorius, Chief Technology Officer at WPP, to preview our next generation data platform and learn how we will connect to consumers at the moments that matter.

Bayer, GSK & Dole Sunshine: Towards a creative revolution in consumer healthcare
11:00 | The Beach
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The past few years have shone a light on personal health for people around the world. Consumers are, more than ever before, interested in their wellness and the self-care steps they can take to improve their lives. Join Patricia Corsi, Chief Digital and Marketing Officer, Bayer Consumer Health; Tamara Rogers, Global Chief Marketing Officer, GSK Consumer Healthcare; Rupen Desai, Global Chief Marketing Officer, Dole Sunshine Foods; and Lindsay Pattison, Chief Client Officer, WPP in conversation with Paul Kemp Robertson, Co-Founder, Contagious, as they explore the ongoing creative transformation of consumer healthcare brands.

The future of digital experience with Optimizely
12:00 | Restaurant | The Beach
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Join Optimizely, CMOs and senior industry leaders to discuss the future of digital experience to deliver accelerated business growth. Be a part of the conversation to shape how you and your teams can unlock growth drivers through connected customer data, agile collaboration and experimentation.

WPP and TikTok: Reimagining entertainment
13:00 | The Beach

Content consumption has changed and it's no secret that TikTok is playing a big role in this shift by reimagining entertainment through discovery, community, and culture. Join David Ma, a TikTok Creator, Grace Vernon, Global Culture Insight and Trends Lead, No7; Leila Katrib, Executive Creative Director, VMLY&R Commerce in conversation with Kinney Edwards, Global Head of Creative Lab at TikTok as they discuss how brands can grow their business through commerce that is rooted in entertainment.

Grey, Wunderman Thompson, YSL & Salesforce: What’s next for brands & NFTs?
14:00 | The Beach
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NFTs have evolved to become household names with unparalleled community growth. So, what role can brands play in the future? Join Diane Hecquet, Digital Director, YSL Beauté; Virgile Brodziak, Managing Director, Wunderman Thompson France; and Nino Bergfield, Co-Founder Web3 Studio, Salesforce in conversation with Amanda Davis, Director of Innovation & Gaming, Grey, to discuss collaboration and co-creation with NFT and brand marketing leaders. From community building to the future of loyalty programs, we’ll foster an open conversation around how NFTs can help build and grow brands in all industries.

Global Alliance for Responsible Media: How the industry is removing harmful content from digital media
15:00 | The Beach
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How has the leading cross-industry effort on brand safety changed media safety for the better? Join Rankin Carroll, lead CMO, Mars; Debbie Weinstein, VP YouTube & Google Video Global Solutions; Krystal Olivieri, Global Chief Innovation Officer, GroupM; and Rich Raddon, Co-Founder and Co-CEO, Zefr.

GroupM and Mindshare takeover: client, family and partner reception
17:00 | The Beach
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Email [email protected] for more information

The commerce dinner hosted by Big Commerce and VMLY&R
20:00 | The Beach
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Join Big Commerce and VMLY&R for dinner as they break down the different personality types of business and outline strengths, strategies and tactics that each can leverage to drive growth.

Adobe brunch
09:00 | The Beach
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Join Adobe for an invitation-only brunch bringing together WPP leadership and clients.

If you build it… they will come
10:00 | The Beach
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Join Anthony Wood, Founder and CEO, Roku in conversation with Kirk McDonald, North America CEO, GroupM as they examine the TV streaming landscape and a future where all TV and TV advertising will be streamed.

Occasions graph live demo
10:00 | Cabana | The Beach
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Email [email protected] for more information

How can marketers be relevant and useful without using personally identifiable information? Join Carol Reed, Chief Data Strategy Officer at Choreograph, and Stephan Pretorius, Chief Technology Officer at WPP, to preview our next generation data platform and learn how we will connect to consumers at the moments that matter.

Empowering Gen Z to build communities: AKQA, Future Lions, Gymshark and TikTok
11:00 | The Beach
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This interactive morning features the exclusive reveal of the Future Lions winners followed by a Gymshark and TikTok walk through on harnessing the power of creativity within the platform. Join Noel Mack, Chief Brand Officer, Gymshark and Neil Boorman, Head of Creative Lab Europe, TikTok to find better ways to find new, diverse talent, and reach the next generation of change makers.

Proto workshop: How CMOs can drive enterprise transformation
12:00 | The Beach
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Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine in conversation with Mark Read, CEO of WPP
12:30 | The Beach
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Hear from Ukraine’s Minister of Culture and Information about the latest situation in the country and how business leaders can support, now and in the future. This session will explore the various world-leading capabilities Ukraine possesses and how the global business community can benefit from investing in Ukraine.

Mark Read, CEO of WPP, and Robert Thomson, CEO at News Corp, in conversation with Phillipa Leighton-Jones, Editor-at-Large at The Trust, WSJ
13:00 | The Beach
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Mark Read, CEO, WPP and Robert Thomson Chief Executive, News Corp in conversation with Phillipa Leighton-Jones, Editor-at-large, The Trust (WSJ). This moderated discussion will explore today’s media environment, the importance of independent journalism, the intersection of media and publishing with tech, and the biggest challenges facing large businesses right now.

Ogilvy, Dove & Pernod Ricard: From image to impact: How brands are creating the antidote to apathy
14:00 | The Beach
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Three-quarters of all brands wouldn’t be missed if they disappeared overnight. How can you be sure that your brand isn’t one of them? The answer is simple: impact. Join Alessandro Manfredi, Chief Marketing Officer, Dove; Antonis Kocheilas, Global CEO, Ogilvy Advertising; and Pam Forbus, CMO, Pernod Ricard USA, to unpack how creativity can banish apathy and help brands make an enduring impact on people, on the planet and their company’s performance.

VMLY&R Commerce, GSK & Ford Motor Company: Creative commerce at the centre of your consumer experience
15:00 | The Beach
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Join this cross-industry discussion on putting creative commerce at the centre of your brand's consumer experience. Beth Ann Kaminkow, CEO, VMLY&R Commerce, will be joined by Katie Williams, CMO, US, GSK, and Suzy Deering, Global CMO, Ford, in a powerful conversation on re-imagining the commerce journey.

Make your brand metaverse-ready
09:00 | The Beach
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WPP and Epic Games recently announced a global strategic partnership. Ryan Moore, Chief Revenue Officer, SuperAwesome at Epic Games, will join Stephan Pretorius, Chief Technology Officer, WPP, to discuss the emerging space of the metaverse, what it means to clients and how both WPP and Epic are organising themselves to bring a new era of interactive experiences to life for brands. The session will close with an open discussion with the audience about how brands should think about approaching investments in this space.

Reddit brunch
09:30 | The Beach
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A brunch hosted by the leadership teams at Reddit and WPP. There will be a quick word from Reddit’s Global Head of Karma Lab, Will Cady, who will be speaking on the importance of listening to community signals to uncover marketing opportunities and how to make the most of these insights.

Meet WPP’s new dog… Spot: A Boston Dynamics robot
09:30 | The Beach

To reduce the carbon emissions associated with production, WPP is partnering with technologists and artists to find innovative ways to shoot campaigns using drones, laser-scanning and virtual sets. Join us for a demo of Spot the robot dog and hear from Kat Sullivan, Senior Director of Interaction Design at WPP, on how WPP is thinking about the future of production.

Next Generation Consumers: How The Coca-Cola Company, Snap and Bloomberg are building boundless relationships with Millennials and Gen Z
10:00 | The Beach
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Millennials and Gen Z are demanding more from their personal relationships, so why shouldn’t they rewrite the rules for what they want from brands? Laurent Ezekiel, CMO, WPP is hosting Manolo Arroyo, Global CMO, The Coca-Cola Company, Kenny Mitchell, CMO, Snap Inc and Anne Kawalerski, Global CMO, Bloomberg to discuss how brands can recognise what the next generation of consumers want and how they are creating the future of marketing.

Wavemaker, Coinbase & ViacomCBS: The brand slam: New economy meets heritage
11:00 | The Beach
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Digital disruptors meet heritage heroes in this frank exchange of ideas, business culture and innovation. Join Lee Sears, EVP, ViacomCBS and Kate Rouch, CMO, Coinbase in conversation with Louisa Wong, America CEO, Wavemaker.

The cookout
12:30 | Restaurant | The Beach
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Join WPP’s Racial Equity team to meet and celebrate BIPOC talent at the heart of WPP. Featuring Caribbean fare and fuelled by music from across the African Diaspora, we invite anyone of colour, CMOs and allies to attend this event – to connect, network, build relationships and to belong at Cannes. Hosted by Stacie Graham, Global Racial Equity Programme Director, WPP and Kaleeta McDade, Global Executive Creative Director, Ogilvy.

WPP, SeeHer, GSK & Abbott: Breaking marketing taboos in health and wellness advertising to women
14:00 | The Beach
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Brands tend to flatten womanhood and their health needs into demographic boxes – but the reality is the multiplicity of women’s experiences require more nuance than how we speak to women’s diverse health needs today. We need more honesty, more vulnerability, and more empathy for all women from all backgrounds in health communications – an industry that is still substantial with taboos. WPP and SeeHer collaborated on bespoke research to understand how brands and communications agencies can depict and engage better with women. Join Rachel Lowenstein, Global Head of Inclusive Innovation at Mindshare; Cassandra Sinclair, President, Grey Health & Wellness North America; Christine Guilfoyle, EVP SeeHer; Vivek Mohan, Divisional VP, President, Corporate Global Marketing Abbott; Meredith Herman, Health of Global Marketing Services and Consumer Experiences, GSK; Jeannine Shao Collins, President at SeeHer/ANA in conversation with Lindsay Pattinson, Chief Client Officer at WPP.

WPP's creative transformation and the importance of purpose-driven marketing: Mark Read, CEO at WPP
15:00 | The Beach
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Adobe creative get-together
15:30 | The Beach
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Join the Adobe Creative Team for an afternoon of networking, music and food.

IBM get-together
16:00 | The Beach
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Join IBM for their New Creators event on the WPP Beach. Hosted by Miles Quinton, Senior Client Partner, IBM Consulting and Siobhan O’Sullivan, Managing Director, IBM.

Health & wellness at the WPP Beach
09:30 | The Beach
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Family, friends and partners are all welcome to the WPP Beach for a morning of hit classes, yoga, smoothies, healthy food and relaxing.

Reflect and restore yoga
11:00 | The Beach
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A one-hour mindfulness session to reset and re-energise mind and body.

WPP creatives lunch hosted by Rob Reilly, Chief Creative Officer, WPP
12:00 | Restaurant | The Beach
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Rob Reilly, Chief Creative Officer, WPP, celebrates the best Cannes-winning campaigns of 2022.




Thoughtful discussions and a Soho House vibe

The Evening Standard


What information do we collect?



Map of The Beach

Cannes Lions map



Speakers

Mark Read

Mark Read

Chief Executive Officer, WPP

Patricia Corsi

Patricia Corsi

Chief Marketing, Digital and Information Officer, Bayer

Angela	 Ahrendts DBE

Angela Ahrendts DBE

Board Member, WPP

Manolo Arroyo

Manolo Arroyo

Global Chief Marketing Officer, The Coca Cola Company

Laurent  Ezekiel

Laurent Ezekiel

Chief Marketing and Growth Officer, WPP

Katie Williams

Katie Williams

Chief Marketing Officer, US, GSK

Christian Juhl

Christian Juhl

Chief Executive Officer, GroupM

Lindsay Pattison

Lindsay Pattison

Chief Client Officer, WPP

Jon Cook

Jon Cook

Chief Executive Officer, VMLY&R

Karen Walker

Karen Walker

Chief Marketing Officer, Intel

Jennifer Remling

Jennifer Remling

Chief People Officer, WPP

Rupen Desai

Rupen Desai

Global Chief Marketing Officer, Dole Sunshine Company

Alessandro Manfredi

Alessandro Manfredi

Chief Marketing Officer, Dove, Unilever

Tamara Rogers

Tamara Rogers

Global Chief Marketing Officer, GSK

Judy Jackson

Judy Jackson

Global Head of Culture & Engagement, WPP

Robert Thomson

Robert Thomson

Chief Executive Officer, News Corp

Minister Tkachenko

Minister Tkachenko

Minister of Culture and Information Policy of Ukraine, The Ukraine Government

Debbie Vavangas

Debbie Vavangas

Global Lead IBM Garage, IBM

Stephan Pretorius

Stephan Pretorius

Chief Technology Officer, WPP

Kate Rouch

Kate Rouch

Chief Marketing Officer, Coinbase

Saneel Radia

Saneel Radia

Chief Executive Officer and Co-Founder, Proto

Conny Braams

Conny Braams

Chief Digital and Commercial Officer, Unilever

Mike Johnstone

Mike Johnstone

Head of Marketing & Brand, Volvo

Bethany Poole

Bethany Poole

Global Brand Director, Google

Carol Reed

Carol Reed

Chief Data Strategy Officer, Choreograph

Atilla Cansun

Atilla Cansun

Chief Markerting Officer, No 7 Beauty Company

Sarah Franklin

Sarah Franklin

President & Chief Marketing Officer, Salesforce

Kenny Mitchell

Kenny Mitchell

Chief Marketing Officer, Snap

Beth Ann Kaminkow

Beth Ann Kaminkow

Global Chief Executive Officer, VMLY&R Commerce

Frank van den Driest

Frank van den Driest

Founder , IRG

Nicola Mendelsohn CBE

Nicola Mendelsohn CBE

Vice President Global Business Group, META

Anthony Wood

Anthony Wood

Founder & Chief Executive Officer, Roku

Meredith Herman

Meredith Herman

Head of Global Marketing Services and Consumer Experiences, GSK

Noel Mack

Noel Mack

Chief Brand Officer, Gymshark

Lorraine Twohill

Lorraine Twohill

Chief Marketing Officer, Google

Kirk McDonald

Kirk McDonald

Chief Executive Officer North America , GroupM

Kate Stanford

Kate Stanford

Vice President, Marketing, YouTube

Barry Wacksman

Barry Wacksman

Chairman and Co-Founder, Proto

Devika Bulchandani

Devika Bulchandani

Global President, Ogilvy

Louisa Wong

Louisa Wong

Chief Executive Officer, The Americas Region, Wavemaker

Stacie Graham

Stacie Graham

Global Racial Equity Programme Director, WPP

Jeannine Shao Collins

Jeannine Shao Collins

President, SeeHer/ANA

Antonis Kocheilas

Antonis Kocheilas

Global Chief Executive Officer of Ogilvy Advertising, Ogilvy

Cassandra Sinclair

Cassandra Sinclair

President, North America, Pharma, Health & Wellness at Grey Group, Grey

Phillipa Leighton-Jones

Phillipa Leighton-Jones

Editor at Large, The Trust (a WSJ company), The Wall Street Journal

Javier Campopiano

Javier Campopiano

Worldwide Chief Creative Officer, Grey

Tope Ajala

Tope Ajala

Global Head of Diversity, Equity & Inclusion, Ogilvy

Laura Jordan Bambach

Laura Jordan Bambach

President & Chief Creative Officer, Grey

Rachel Lowenstein

Rachel Lowenstein

Global Head of Inclusive Innovation, Mindshare

Andre Gray

Andre Gray

Executive Creative Director, GREY

Diane Hecquet

Diane Hecquet

Digital Director, YSL Beauté

Krystal Olivieri

Krystal Olivieri

Chief Innovation Officer, GroupM

Kyle Dropp

Kyle Dropp

Co-Founder & President, Morning Consult

Monique Nelson

Monique Nelson

Chief Executive Officer, UniWorld Group

Rob Reilly

Rob Reilly

Global Chief Creative Officer, WPP

Jean Zamprogno

Jean Zamprogno

Co-Founder, AKQA Bloom

Amanda Davis

Amanda Davis

Director of Innovation and Gaming, Grey

Mie-Leng Wong

Mie-Leng Wong

SVP of Global Brands, Mondelez International

Pam Forbus

Pam Forbus

SVP, Chief Marketing Officer , Pernod Ricard USA

Justine Armour

Justine Armour

Chief Creative Officer, Grey

Abigail Stephenson

Abigail Stephenson

Senior Creative, VMLY&R

Nino Bergfield

Nino Bergfield

Co-Founder Web3 Studio at Salesforce

Alina Kessel

Alina Kessel

Global Client Leader, WPP

Arunima Agarwal

Arunima Agarwal

Senior Strategy Director, Proto

Kirsten Allegri

Kirsten Allegri

Chief Marketing Officer, Optimizely

Leila Katrib

Leila Katrib

Executive Creative Director, VMLY&R COMMERCE

Lulu Raghavan

Lulu Raghavan

Managing Director, India, Landor & Fitch

Marc de Swaan Arons

Marc de Swaan Arons

Founder, IRG

Mehta Mehta

Mehta Mehta

Global Executive Creative Director, Hogarth

Ryan Moore

Ryan Moore

Global Chief Revenue Officer, SuperAwesome

Debbie Weinstein

Debbie Weinstein

Vice President, Youtube & Google Video Solutions

Gemma Redgrave

Gemma Redgrave

Marketing Director, Global PR & Marketing Team , AKQA

Jon Suarez-Davis

Jon Suarez-Davis

SVP Marketing Strategy & Innovation, Salesforce

Matt Jones

Matt Jones

Senior Creative, VMLY&R

Rankin Carroll

Rankin Carroll

Chief Marketing Officer, Mars

Richard Raddon

Richard Raddon

Co-Founder & Co-CEO, Zefr

Sandra Lopez

Sandra Lopez

Suzy Deering

Suzy Deering

Global Chief Marketing Officer, Ford

Ty Heath

Ty Heath

Director, Market Engagement, The B2B Institute

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