WPP iQ

Transformative industry intelligence

Emma Tolhurst

01 Dec 2022

01.41

Culture as the new brand currency

"We talk about The Great Resignation but this is about The Great Reflection" – Landor & Fitch's Emma Tolhurst

Glowing tree hologram

18 Jan 2022

Climate tech: the untapped (brand) opportunity

How brand building and purposeful storytelling can create a competitive advantage for companies innovating to support the planet and society

Kirk McDonald, CEO North America, GroupM

09 Dec 2021

01:30

The new brand promise

The consumer desire for convenience and transparency

Car light trail driving straight in surreal digital render scenario

06 Oct 2021

Gaming and the metaverse

The metaverse is here – but what is it and what does it mean for brands?

Graphic of oversized speechmark

28 Apr 2021

Now is the time for brands to make up for lost time

Why just about everything needs to be pulled up by its roots, interrogated and tested for its inherent worth

BARCA TV+ still

10 Feb 2021

Fan fidelity: the importance of digital fan engagement

Sports are laying the groundwork for enhanced digital consumer engagement

Balancing balls

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

Data signals

23 Nov 2020

Brand to demand: how to avoid overtraining your brand

The importance of the big picture in performance marketing

Blurry circle illustration

10 Nov 2020

Making a good impression

Applying behavioural science insights to support social outcomes

Rabbit illustration

10 Nov 2020

Chief magic officer

As old marketing models struggle with new channels, it's time for enterprise-wide transformation

Coloured triangles

10 Nov 2020

All your customers’ needs, under one roof

Ecosystem brands meet consumers' wants and exceed their expectations

Silk Road Colourful swirls

10 Nov 2020

Navigating the new Silk Road

Chinese brands face unique challenges as they go global

Virtual events

28 Oct 2020

Virtual events: how the future of brand events is changing

Transforming your brand’s presence from in-person to 100% virtual

Brands-in-times-of-activism-v2

19 Aug 2020

Brands in times of activism

Before you act, consider how your historical actions, company values and existing audience align with the cause at hand

Brand-building-throughout-the-buyer-life-cycle

27 Jul 2020

Brand building throughout the buyer life cycle

A positive holistic experience encourages customer growth

Building-brand-love-means-mastering-brand-safety

06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

Future-of-mobility---opportunities-for-brands

29 Jun 2020

The future of mobility: opportunities for brands

Creating a valuable in-vehicle consumer experience

Advertising-in-2030

26 May 2020

Advertising in 2030

Five predictions on the future of advertising

Brand-resilience-in-the-time-of-COVID-19

02 Apr 2020

Building brand resilience during COVID-19

Adapting, problem-solving and responding to unexpected challenges