Commerce: innovation and inspiration

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Commerce: innovation and inspiration

Commerce has entered a new phase. Brands are harnessing creativity, putting the customer experience front and centre, tackling carbon generation and employing AI technologies.

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Connected moments that matter to achieve growth

Shoppers are voting with their wallets, and buying from brands that demonstrate meaningful engagement across the entire customer journey, says Michelle Whelan of WPP’s VMLY&R Commerce

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AI drives low-cost low-carbon delivery

It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

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Recommerce – the future of retail?

Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies

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CX is king in commerce

Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

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How to S.C.O.R.E

Jon Goynshor explains S.C.O.R.E. – a framework for maximising value in the new world of entertainment commerce

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