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WPP at the Paris 2024 Olympic Games Celebrating creativity and innovation at the Paris 2024 Olympics and Paralympics
Activating sports events – the ultimate balancing act WPP Sports Practice takes a look at the art of timing for sports event activation, for sports organisations and brands alike, with a special focus on the FIFA World Cup 2026
India - A sleeping giant for sports brands and organisations Leading experts within the WPP Sports Practice look at the specificities of the Indian market, and the steps that sports organisations and brands must take to stand out
Partnership: the key to unlocking sport’s social impact WPP’s Sports Practice works with a range of organisations and brands to design campaigns that take seriously the responsibility to generate social impact by driving social change and contributing to community development