WPP tops 2022 Global Effie Index

14 Jun 2023


  • WPP is named the most effective communications company in the world
  • Ogilvy places first in the most effective agency network rankings

Ogilvy was named number one in the rankings as Most Effective Agency Network of the year. The WPP agency network earned five Grand Effies in 2022 for work including Bride Armour by Ogilvy South Africa for AB InBev’s Carling Black Label and Crazy Thursday by Ogilvy China for KFC. WPP agencies Grey Group and EssenceMediacom also performed strongly, receiving five and two Grand Effies respectively for their creative work.

The 2022 Effie Index rankings reflect the performance of more than 4,300 finalists and winning entries from eligible global, regional and national Effie Awards competitions held around the world from 1 January 2022 to 31 December 2022.

Traci Alford, Global CEO, Effie Worldwide, said: “No company appears on the Effie Index by chance. To be ranked in the Index demonstrates a relentless commitment to delivering ideas that work, all underpinned by a culture ofeffectiveness. On behalf of the entire Effie organization, congratulations to the top ranked teams on this well-earned recognition.”

About WPP
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.

About Effie
 Effie is a global 501c3 non-profit whose mission is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results. The organization recognizes the most effective brands, marketers and agencies globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as a global symbol of achievement, while serving as a resource to steer the future of marketing success. For more details, visit effie.org.