CPG | Work | WPP

X

Image of a mother and daughter smiling for a picture

30 May 2023

Ogilvy: Dove’s The Cost of Beauty

Driving awareness of the harmful impact of toxic online beauty content

Rosalía with Coke move can

30 May 2023

AKQA, Ogilvy and WPP Open X: Coca-Cola’s Coke Move

Bringing to life the transformational power of music

Image showing different shades of ketchup

30 May 2023

Wunderman Thompson: Heinz’s Is That Heinz?

Tackling ketchup fraud

30 May 2023

VMLY&R COMMERCE: The Coca-Cola Company’s I See Coke

Opening new routes to market with a creative commerce solution

Image of Prue Leith and NHS GP and food expert Dr Rupy Aujla in a kitchen

22 Mar 2023

Mindshare: Hellmann’s Cook Clever, Waste Less

Say no to waste and yes to taste

Joanna Lumley standing in front of street if buildings covered with the 3.6 million items of clothes that people have 'shwopped'

15 Jul 2021

Landor & Fitch: Marks & Spencer Shwopping

Creating a new verb and programme to drive sustainable behaviour change

Picture of first inclusive deodorant bottle by Unilever

24 Jun 2021

Wunderman Thompson: Degree Inclusive

Developing the world’s first adaptive and inclusive deodorant

Hand holding item of recycled packaging

24 Jun 2021

Superunion: Notpla

Helping single-use packaging disappear

Image of white man's face with words "Now is the time to be anti-racist"

09 Jun 2021

Cartwright & Grey: P&G The Choice

A film designed to move people to take action

09 Jun 2021

Ogilvy: Dove (Unilever) Courage is Beautiful

Honouring those who battled on the frontlines of the COVID-19 pandemic

Cityscape picture with text "Not just a Cadbury ad"

29 Apr 2021

Ogilvy & Wavemaker: #NotJustACadburyAd

The brand didn’t just advertise itself, but thousands of small businesses too

Illustration which shows a boy and a monster standing in the rain

29 Apr 2021

BCW: Aldi's The Hunger Monster

Raising awareness of child poverty and the retailer’s pledge to donate 10 million meals to families in need in 2021

Floating bike made out of Lego

22 Apr 2021

Ogilvy Social.Lab Poland: LEGO®’s Green Instructions

Helping the next generation to make the world a better place

Man standing with arms spread enjoying nature

22 Apr 2021

Mindshare: Nature Valley’s 10,000 Miles

Inspiring people to reconnect with nature

A father sitting on a sofa knitting with two teenagers standing behind him in hand knitted jumpers

20 Apr 2021

VMLY&R: Alpro’s Eat Your Way To A Better Planet

Changing the way the world eats for the better

Wunderman Thompson's campaign for Avon - woman standing in a grassy field

15 Apr 2021

Wunderman Thompson: Avon’s This Is My Color

Partnering with a global beauty brand to step up the fight against racism

Nestlé Brazil The KitKat Chocolatory Ecommerce Experience. Graphic of ecommerce platform on computer screen

22 Mar 2021

Landor & Fitch: Nestlé Brazil The KitKat Chocolatory Ecommerce Experience

Allowing customers to ‘Have a Break, Have a KitKat’ wherever they are

L’Oréal Facebook live - two women standing at Facebook live counter

22 Mar 2021

Wavemaker: L’Oréal Malaysia

Moving into a new era of the online shopping experience with Facebook Live

Hotter Shoes' brightly coloured image with person tying their laces

22 Mar 2021

Wunderman Thompson Commerce: Hotter Shoes

How a new approach to ecommerce helped a UK shoe manufacturer win new customers on a global scale

No7 Unstoppable Together

04 Mar 2021

WPP Team WBA, Berlin Cameron & VMLY&R: No7 Beauty Company’s Unstoppable Together

Helping women out of the SHEcession