Superunion: Notpla

Eight million tonnes of plastic are dumped in the oceans every year, resulting in a desperate need to change the world’s behaviours when it comes to single-use plastic. Enter Notpla; a sustainable startup on a mission to make packaging, as we know it, disappear naturally.

Notpla has created an evolutionary, biodegradable seaweed-based material that can be used to replace plastic cups and condiment sachets. It can also be made into thin films or a coating for cardboard to create a wide range of products.

Notpla’s products contribute towards cutting down on single-use plastic, giving consumer brands a significant advantage as audiences become more conscious about food packaging.

Superunion joined its design engineers and backers to create a name and brand inspired by the idea that its products will change the world. With such a bold and brave intention at the core of the brand, the only way to communicate this is in a simple and clear way, without being shy and overcomplicated.

The products have featured at Virgin Money’s London Marathon and London Cocktail Week and the brand also has a partnership with Just Eat and Unilever.