AKQA: Nike Graffiti Stores

Nike Air Max Graffiti Stores

AKQA: Nike Graffiti Stores

City walls were turned into Nike stores to win a Grand Prix at Cannes

To launch the new Air Max lines in São Paulo, AKQA and Nike partnered with the Brazilian street-art collective InstaGraffiti. Their artists updated the feet of the city’s existing graffiti characters with the most coveted Air Max models.

Fans obtain the shoes by visiting the walls and unlock purchases at Nike.com using geolocation. As an extra reward, an exclusive film brings the character wearing the shoes, to life.

The murals increased visits to Nike.com by 22%, had a social media reach of 80 million and connected fans with wider urban culture.