Digital Investor Briefing
WPP held a meeting for investors and analysts on Friday 23 April 2010 at the Bank of America Merrill Lynch office in London.
At the meeting, WPP presented an overview of the digital market and how content owners, consumers and advertisers interact as well as WPP's resources and strategy within this important and fast growth area.
No material new information or updates on current trading was disclosed in the presentations.
WPP’s Digital Strategy – Mark Read, WPP
Global Digital Networks – David Sable, Wunderman
Media & Technology – Rob Norman, GroupM and Brian Lesser, MIG
Consumer Insight – Eric Salama, Kantar
Specialist Digital Expertise – Trevor Kaufman, Schematic
Mobile Marketing – Thomas Fellger, iconmobile
Digital Advertising Technology 101- Brian Lesser, Media Innovation Group