Wavemaker Commerce is a dedicated ecommerce specialist practice within Wavemaker. Fusing retail and media, it lives the spirit of positive provocation by exploring ways in which brands drive growth in modern retail. A global network of over 200 ecommerce specialists, Wavemaker Commerce helps design and bring to life ecommerce strategies across DTC, Amazon, e-retail, pureplay and social commerce. Founded by a team of retail operations experts, we have extensive experience in buying roles at key ecommerce platforms and trade-based selling roles. This deep expertise is fused with our activation capabilities in retail and non-retail media as a fully integrated part of Wavemaker. Wavemaker Commerce has dedicated leadership in every top 20 market, with hubs in London, New York, Singapore and Milan.