The Lacek Group

The Lacek Group is a globally recognized leader in loyalty, customer engagement and data-driven communications.For over 25 years, we've been evolving and refining our data and analytics strategies to help our clients identify their highest-potential customers, engage them across channels throughout their lifecycles, and use data to personalize each relationship for optimal long-term results.Data is at the core of everything we do. We know how to make it come alive. How to glean insights and use it to drive business strategies. How to build amazingly effective programs and promotions around it. And how to get a true measure of its effectiveness.