The Lacek Group

The Lacek Group was pioneering the art and science of customer engagement through data-driven communications long before “big data” became a buzzword. For more than 20 years, we’ve been evolving and refining data and analytics strategies that help our clients identify their highest-potential customers, nurture them across channels throughout their lifecycles, and use data to personalize each relationship for optimal long-term results. Our world-class strategic thinking, award-winning creative, and responsive account leadership have helped lead industry-changing innovations in loyalty marketing. We are particularly proud of our enduring partnerships (10 years) with leading brands in a wide range of industries.