We are a creative community. We harness the energy of the masses by creating ideas that acknowledge them as a medium, not just the destination. That way millions of people are empowered to promote your brand not just a handful. A legion of activists ready to enrich the brand, and protect it if necessary. So that the brand has the freedom to express itself and the security to take risks. This is the landscape in which brands find themselves and only those that embrace it will discover its new potential. Johannes Leonardo is that community. We instigate from New York.