Gain Theory

Gain Theory is a global marketing effectiveness consultancy that brings together data, analytic and technology solutions to help marketing professionals make smarter, faster, predictive business decisions. Our team consists of 200 practitioners, operating from several core hubs (New York, London, Singapore). Our consultant network operates in 113 markets worldwide. Next Generation Analytics Gain Theory consultants have been pioneering marketing analytics since the 1970s. We have unmatched marketing analytic experience, using cutting edge methodologies, platforms and technologies. We do not believe in a one-size-fits-all approach. Instead, we offer a number of marketing effectiveness solutions, and select the appropriate approaches based on the business questions we are looking to answer. Our Innovation Hub focuses on continuously evolving what we do, and how we do it, looking at new, ‘bleeding edge’ solutions that are less reliant on a brand’s history, and are more predictive of future business outcomes, using near-time results. Our offering cuts across four core pillars: • Organizational Transformation - redefining processes and structures to maximize impact • Data Intelligence – getting more value out of data • Marketing Effectiveness Diagnostics - marketing performance evaluation • Marketing Effectiveness Implementation – tools and consultancy
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