Gain Theory is a global marketing effectiveness consultancy that empowers marketers and insight professionals to make smarter, faster data-informed decisions using data, technology and advanced analytics to drive business growth. We deliver this via three key areas: Levers of Growth: Proving and improving the value marketing can drive factoring in the levers of growth (Product, Place, Price, Promotion). Hindsight & Foresight: Analysing the past to inform the future, and developing strategies to maximise future growth. Connected Intelligence: Designing insights for activation to drive business growth and inspiring data informed cultures. Gain Theory is a recognized “Strong Performer” in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020.