Gain Theory is a global marketing effectiveness consultancy empowering smarter, agile, data-informed cultures. Across six continents, we are united by a common mission: to empower informed marketing decisions, by more people, more often. Using data, analytics and technology, our consultants help marketers improve marketing performance, delivering growth in profit and market share. Gain Theory’s Marketing Excellence Operating System Our Marketing Excellence Operating System underpins everything we do… ensuring that we ask and answer the right business questions to drive sustainable business growth, quickly and cost efficiently. Foundations: data & technology audits and recommendations; industry and peer benchmarking; data augmentation; and data harmonization & reporting. Diagnostics: analytics powered by advanced computational methods including AI and machine learning to balance, breadth, depth and speed of insight. Predictive Outcomes: consultancy and client-side tools to support informed marketing decisions. Transformation: change management supporting skillset development and the organizational restructuring required to activate marketing insights.