Gain Theory is a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We exist to accelerate growth for ambitious brands by empowering smarter, data-informed marketing investment decisions. Gain Theory is a recognized Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. Available in 58 markets, our award-winning solutions and highly specialized vertical expertise support clients via five measurement and optimization pillars: Marketing Effectiveness Index: The MEI diagnostic tool that pinpoints the barriers to and opportunities for growth – a great place to start your journey with us. Data excellence: When it comes to data, we’re focused on quality because your most important investment decisions need to be informed by the best possible data. Sources of growth: Understanding where growth has come from in the past, is coming from today, and will come from in the future is vitally important as it enables you to target your investment more effectively. Levers of growth: When you know where your growth will come from, you then need to know how you can accelerate it using MM, attribution, unified measurement, and test and learn. Foresight: Much of the data that marketers rely on to make decisions is inherently backward looking. We can help you to plan more accurately for what might happen in the future. The Gain Theory Advantage Foresight focused Understanding what has happened (hindsight) and why it happened (insight) are table stakes when it comes to marketing effectiveness. What sets us apart is our ability to help you plan more accurately for what might happen next (foresight). Proprietary technology and solutions Our marketing effectiveness roadmaps, data and advanced analytics capabilities, and decision-making platform enable us to serve a variety of complex needs at speed and at scale. High-touch consultancy We pride ourselves on being trusted advisors to our clients. Our experienced teams add demonstrable value at every step of the journey thanks to their deep industry knowledge and expertise. Exclusive partnerships Being a part of WPP gives us access to a range of data, expertise, and tools that we use to augment our solutions. Alongside a carefully curated roster of external partners, our clients have unparalleled resources to tap into. Business-wide challenges Increasingly, we are using our capabilities to improve decision-making for a wider range of stakeholders. From employee retention to sustainability, we can measure and optimize different processes across your business.