ETCOM specialise in bridging the gap between brands and Australia’s diverse cultural communities. In an ever-changing communications landscape, ETCOM represents the true value of cultural experience and specialisation by helping brands authentically engage with everyone in this vibrant and diverse country of ours.
We’re in the business of being across culture. Our team of multicultural specialists have a deep understanding of Australia’s changing communities and love the work they do.
Leading the multicultural practice for over 45 years, we specialise in understanding diverse behaviour, cultural nuances, changing media consumption habits, and channel targeting within the multicultural space.
With our in-house translation, production abilities and media expertise, we maintain a hands-on approach when developing fully integrated communications programmes that work for our clients, and our communities.
And as part of WPP AUNZ, Etcom combines cultural expertise with the latest industry tools and insights. Lucky us.