Direct Impact

A business or brand’s reputation, license to operate are won or lost at the local level—influenced by consumer trust, stakeholder support, policy landscapes, and public perception. To be successful, our clients need to understand the people they engage with and the communities in which they operate. Enter Direct Impact.Direct Impact harnesses the power of “local” from within communities to move people in a meaningful, impactful way that delivers business results for our clients. With teams of seasoned, independent PR experts who live and work locally, in every community, media market and political jurisdiction across the US, we are the largest grassroots agency in the nation.We are a centrally managed local PR machine that provides clients with direct access and hyper-local insights into the communities that matter most to their business. We offer a full and scalable range of market intelligence, public relations, public affairs, event management, corporate reputation, influencer partnerships and digital media services. A member of BCW Group, we also bring the best-to-bear in integrated communications campaigns through our sister companies—BCW, PSB Insights, Prime Policy Group, HZ, GCI Health, Goodfuse, and AxiCom.