By the end of 2011, the year that we celebrated the 100th birthday of David Ogilvy, Ogilvy & Mather were delighted to announce the birth of a new agency - DAVID. Led by Fernando Musa, DAVID started with offices in São Paulo and Buenos Aires, and later in Miami. DAVID, a WPP company part of the Ogilvy & Mather Network, launched in the legacy of our legendary founding father David Ogilvy, pioneer of modern advertising and the original Mad Man. DAVID is like David when he started out – young, smart, energetic and passionate. But behind DAVID lies the accumulated strength of decades of Ogilvy & Mather group experience, a powerful, winning combination.