BPG Group

Since 1980, BPG has helped define and guide the Arab world’s transformative growth. We work with iconic regional brands spanning diverse industry sectors: from banking and finance (FAB, NBK, Sohar International and more), retail (Alshaya Group, Sharaf DG, Apparel Group) and technology (Uber, Ooredoo Telecom, Sony), to automotive (Porsche, VW), real estate (Wasl, Aldar) and more. For over three decades, we’ve been the partner of choice for ambitious government projects that shaped regional development and tourism, including the Dubai Shopping Festival, the freehold boom led by Emaar, the Doha Asian Games, Expo 2020, and Trojena, the Mountains of Neom.  BPG exists at the intersection of data, insight, creativity and technology. Across the region, our team of 180 digital-first specialists build lasting partnerships with clients, helping them navigate a changing world. Guided by our values, we are agile, client-centric, collaborative, innovative and transparent in everything we do. Our work is inspired by culture, powered by insights, human by design and integrated by intent. This translates to award-winning results for brands across the UAE, Saudi Arabia, Kuwait, Oman, Qatar and the wider region. BPG has a significant shareholding of WPP and is a member of WPP’s Global Specialist Communications Group.