NextGen Leaders

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NextGen Leaders – a WPP series

Speakers | Curriculum

NextGen Leaders is our 10-week virtual learning series for college students and recent graduates, and the first of its kind in the marketing communications industry. Its aim is to provide learning, growth and collaboration opportunities for early-career talent. Registration for NextGen Leaders is now closed. Please check back for information or reach out to NextGenLeaders@wpp.com with any inquiries.

The series allows participants to hear from and connect with leaders across agency brands and functions at WPP, as well as clients, partners and others from our broader network.

It also provides a unique opportunity to experience WPP’s culture as a whole, build community and look “under the hood” of the world’s leading creative transformation company.

Executives from WPP’s brands and top clients will lead sessions covering everything from industry trends, marketing strategy and data science to experience design, emerging technology and culture. Participants will hear from a wide range of thought leaders and highly-regarded industry figures who will bring their perspectives on today’s key issues and how to use the power of creativity to build better futures. Participants will listen to prerecorded sessions and join live discussions, where they will have the opportunity to engage with one another.

In partnership with colleges and universities in the US and the UK, the NextGen Leaders series aims to pull from as diverse a pool of early-career talent as possible and admit up to 2,000 participants.

Participants will come away from the program with their own professional network within WPP and may have the opportunity to secure full-time offers from WPP brands. Participants will also be encouraged to stay engaged with their cohort via private networks, such as an invite-only LinkedIn group.

Brands within WPP, including VMLY&R and Group SJR, will also host extension programs that plug into the NextGen Leaders curriculum and offer more specialized experiences.

The series kicked off on June 8 2020 with a live opening from CEO Mark Read and Chief People Officer Jacqui Canney.

Speakers include:

Ajaz Ahmed

Ajaz Ahmed

Chief Executive Officer, AKQA

Jacqui Canney

Jacqui Canney

Chief People Officer, WPP

Laurent Ezekiel

Laurent Ezekiel

Chief Marketing and Growth Officer, WPP

Chris Foster

Chris Foster

President, North America, BCW

Jane Geraghty

Jane Geraghty

Chief Executive Officer, Landor

Judy Jackson

Judy Jackson

Global Head of Culture, WPP

Christian Juhl

Christian Juhl

Global Chief Executive Officer, GroupM

Christina Mallon

Christina Mallon

Global Inclusive Design & Digital Accessibility Lead, Wunderman Thompson

Monique Nelson

Monique Nelson

Chief Executive Officer, UniWorld Group

Lindsay Pattison

Lindsay Pattison

Chief Client Officer, WPP

Stephan Pretorius

Stephan Pretorius

Chief Technology Officer, WPP

Mark Read

Mark Read

Chief Executive Officer, WPP

Sally Susman

Sally Susman

EVP & Chief Corporate Affairs Officer, Pfizer

Debbi Vandeven

Debbi Vandeven

Global Chief Creative Director, VMLY&R

Brian Wieser

Brian Wieser

Global President, Business Intelligence, GroupM

The curriculum – 8 June-14 August 2020

Week 1: A Look Inside WPP

  • Welcome to the program
  • About WPP and our capabilities
  • Agency 101 with Ogilvy

Week 2: Inclusion, Diversity & Culture at WPP

  • Understanding inclusion, diversity and culture around the globe
  • Cultivating an inclusive, diverse and authentic workplace with UniWorld
  • Inclusive design and accessibility

Week 3: Strategy Fundamentals

  • A masterclass in full spectrum thinking
  • Storytelling with SJR
  • Digital strategy with Boston College – Carroll School of Management

Week 4: Working with Our Clients

  • Managing a global client account
  • Crisis and PR: a case study with H+K

Week 5: Marketing & Technology

  • The intersection of marketing and technology
  • Q&A with Bottle Rocket

Week 6: A Deep Dive into Media

  • Understanding the media business
  • Forecasting the media business with GroupM
  • Digital media with MediaCom

Week 7: Igniting Creativity

  • Unlocking creative expression with AKQA
  • Creativity in healthcare with VMLY&R and WPP Health

Week 8: Defining the Customer Journey

  • What is the customer experience? Why does it matter? with Wunderman Thompson Commerce
  • Fireside chat with Walmart and Geometry

Week 9: Building Trust & Empathy

  • Fireside chat with Harvard Business School
  • Workshop: are you an empathetic thinker? with VMLY&R

Week 10: Owning Your Brand

  • Creating your personal brand with Landor
  • Fireside chat with BCW and H+K
  • Graduation/Program closing
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