Data and AI
Data and AI
From ethics to culture, see WPP's latest thinking on how organisations can most effectively and responsibly use data and AI
How should we think about AI?
WPP’s Chief AI Officer and Satalia CEO, Daniel Hulme, says understanding the intended applications of AI technologies is perhaps the most compelling way of thinking about AI
ARTIFICIAL INTELLIGENCE
Generative AI: a new phase of innovation
‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI. We asked what this technology means for the creative industries
ARTIFICIAL INTELLIGENCE
Generative AI at work across WPP
From transforming the lost letters of veterans into vivid paintings of war to keep memories alive for future generations; to Serena Williams playing against incarnations of her younger self; to using AI to expand a famous Vermeer painting, here is a taster of how WPP agencies are using generative AI to power creativity.
ARTIFICIAL INTELLIGENCE
AI drives low-cost low-carbon delivery
It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia
ARTIFICIAL INTELLIGENCE
Brand Guardian helps navigate DE&I
Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing
Creativity + data propel end to end commerce
We now have the data to understand precisely where and how people engage in commerce, says Beth Ann Kaminkow, Global CEO of WPP’s VMLY&R Commerce. But let’s not underestimate the creativity required to design a compelling customer experience (CX) that converts – regardless of channel
METRICS
Data and AI can predict success
Nearly half of promotions lose money. Angus McLean and Randy Kohl look at some of the most effective promotional tactics for defining and measuring promotion effectiveness using deeper promotion analysis
COMMERCE
CX is king in commerce
Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce
How music + data = enhanced brand equity
If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson
What if? A digital twin can tell you ‘what’
There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia
PRIVACY
Data: are we headed towards shared control?
Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards
DATA STORAGE
A sustainable future starts with data
If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy
TRAINING
Data – the answer to cultural change?
How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way
DATA ETHICS
Data ethics: operating to a higher standard
WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards
You're not on your own: Celebrating women and girls in data and AI
Join Divya Munjal, Director of Strategy & Innovation, WPP/VMLY&R, Di Mayze, Global Head of Data & AI, WPP; Laura Jones, CSO, BAV Group, WPP/VMLY&R as they celebrate WPP women’s success in a traditionally male-dominated industry.