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A clarion call for AI, accessibility & advertising Innovating at the intersection of AI, accessibility, and advertising
AI and health: a delicate balance Healthcare marketing is in a category of its own and there’s a delicate balance to be struck between AI and human connection
Multinational companies must have an India strategy The Indian market is hugely attractive to brands, but multinational companies must have a bespoke India strategy
What should be top of mind in healthcare? How do healthcare marketers know what topics are being discussed and what will make the most impact?
Customer centricity rules in B2B marketing The modern B2B CMO must act as a tech integrator, customer oracle and cross-department orchestrator, says Kristin Gower of WPP’s EssenceMediacom
Rebranding cancer: how brands heal and hurt Along with consumer brands, the ‘brand’ of condition or event influences us.
Mechanisms that Matter – Inside WPP | Ford’s revolutionary marketing model How a process created on the factory floor over 70 years ago has transformed ops for the auto giant