WPP and Sprinklr partner to bring AI-powered customer experience management solutions to global brands
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AI is serving up a holiday feast AI can tell us what to eat and how to prepare it this holiday season. Jeff Malmad of WPP’s Mindshare explains
AI regulation: it’s about finding the right balance AI regulation is a government, industry, regulator, company and private individual issue – and it must be addressed collaboratively
Humility and leadership – finding a sweet spot WPP’s Kota Takaichi – in Japan – says it’s possible to lead with humility, even in the global context, without being negatively humble
Customer centricity rules in B2B marketing The modern B2B CMO must act as a tech integrator, customer oracle and cross-department orchestrator, says Kristin Gower of WPP’s EssenceMediacom
How to make martech sing Matt Popkes of WPP’s The Brand Agency explains that how you operationalise marketing technology is what really delivers a return on investment
Commerce in APAC: a greater risk appetite Helen McRae of WPP’s Mindshare in APAC explains how a willingness to try new things has created a standout environment for commerce in APAC
How Black Friday ate Boxing Day Jon Bird of WPP’s VMLY&R explains why commerce trumps culture across the holiday shopping season