WPP iQ

Transformative industry intelligence

Conceptual Illustration of NFTs

10 Mar 2022

Beyond the hype: six practical NFT use cases

Potential ways brands can incorporate Non-Fungible Tokens (NFTs) into their consumer offerings

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19 Jan 2022

How brands can shape the metaverse to their advantage

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

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17 Jan 2022

What does the NFT revolution mean for brands?

Non-fungible tokens (NFTs) are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy

CES on Vegas Sign

14 Jan 2022

CES 2022: the innovations that stole the show

The emerging tech-driven trends that will impact marketers over the next year

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13 Jan 2022

2022 tech trends through the lens of CES

Emerging tech-driven trends and what they mean for marketers this year