01 Dec 2022

01.43

The rise of occasion-led marketing

WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience

17 Oct 2022

Four lessons in ecommerce from China

As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market

19 May 2022

Data ethics: operating to a higher standard

WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards

18 May 2022

We will all be data professionals

Saying “I don’t understand data” in 2030 will be like printing emails in 2010

26 Jan 2022

The ingredients of a future-resilient, holistic data strategy

The foundational pillars of a data strategy that will help marketers thrive

09 Dec 2021

01:30

No longer a numbers game

Using data to drive positive change

06 Oct 2021

Putting data privacy first

Choreograph CEO Brendan Moorcroft on how WPP’s new data company is helping brands stay ahead of the data curve

12 Aug 2021

Sport needs to adapt as the (third-party) cookie crumbles

How sports properties can put themselves in pole position to understand their audiences

02 Aug 2021

Data in advertising

How to integrate data ethics into your day-to-day operations to build and maintain trust

27 Jul 2021

Big data 2021: five key areas driving change in communications

How to harness data to make ideas and campaigns more impactful

29 Mar 2021

Five steps to digitise your data capture

Wunderman Thompson’s five-stage approach to frictionless customer data capture to boost business, drive efficiencies and keep your customers happy

16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

18 Nov 2020

Data 2030: what does the future of data look like?

Exploring the world of data in 2030 through four key themes

10 Nov 2020

The maths challenge

A successful data analytics strategy is built around five core competencies

10 Nov 2020

A machine for creativity

Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads

10 Nov 2020

When marketing meets science fiction

AI offers enormous potential, but what about the ethical challenges?

28 Jul 2020

Course correction

How to get the most from a Customer Data Platform in an increasingly diverse market

06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

06 Feb 2020

What will agencies do without cookies?

Privacy initiatives are spurring innovation in data usage

15 Jan 2020

CES 2020: The Consumer “Experience” Show?

Technology and experiences unite at the Consumer Electronics Show (CES)