
16 May 2023
B2B: invest in experience to deliver on inspiration
B2B: invest in experience to deliver on inspiration

04 May 2023
The B2B boom: don’t let these myths bust your momentum
Despite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. Selena Cameron of WPP’s content marketing agency SJR debunks some common B2B myths

27 Apr 2023
B2B marketing – be moving and motivational
Let’s be done with clichéd stock images. B2B might deliver different messages from B2C, but that’s no reason not to inspire, touch, move and motivate. James Irvine and Simon Law of WPP’s Wunderman Thompson talk us through the rationale for inspirational B2B

06 Dec 2022
The future of B2B
Michael Lombardi and Alex Warner explore all the changes impacting commerce and show how any business leader can drive the future of the adaptive business

27 Apr 2022
The future of B2B: the adaptive business
Driving growth and resilience in the new business landscape

09 Dec 2021
Accelerated change in 2022
WPP’s predictions for the year ahead

04 Nov 2021
The B2B future shopper report
An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

10 Nov 2020
Bring back that loving feeling
It's emotion, not reason, that wins the hearts of new B2B customers

28 Jul 2020
Course correction
How to get the most from a Customer Data Platform in an increasingly diverse market

15 Apr 2020
Owning your digital present and future
The COVID-19 commerce lessons we have learned so far