WPP iQ

Transformative industry intelligence

Car 5G

25 Nov 2019

The rise of the 5G road and what it means for automotive brands

Transforming the way we and our cars interact with each other

Master-of-the-cards

25 Nov 2019

Master of all cards

Mastercard’s transformational role in finance

WPP-Featured-Innovative-Brand-Experience-

24 Nov 2019

Innovative brand experience adds to differentiation

Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium

Ogilvy Consulting

19 Nov 2019

The Behavioural Science Annual

Ogilvy's Rory Sutherland on the art of persuasion

social-commerce_008

11 Nov 2019

Content, Conversation & Commerce

Social commerce is fast becoming the next disruptive force in China's consumer scene

WPP iQ Brian Weiser

25 Oct 2019

The long-term resilience of agencies

GroupM's Brian Wieser discusses how transactions can be beneficial for advertisers

D2C-DNA

26 Sep 2019

D2C DNA

VMLY&R argues that direct-to-consumer is a skill, not a business unit

WPP-Featured-Kantar-Consumer-Response-to-Plastic

24 Sep 2019

Who cares and who acts?

Kantar outlines research on the consumer response to plastic waste

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

Brand marketing in the mobile era requires three new relevancies

Brands must achieve a deeper, emotional and cultural connection

WPP iQ-brand-marketing in the mobile era

01 Sep 2019

数字移动时代 品牌营销需要体现三大关联性

品牌需要建立更深的情感和文化共鸣

WorldEnvironmentDay

24 Jul 2019

World Environment Day 2019

Creativity has the power to help tackle major global challenges and change behaviour

State of Digital

18 Jul 2019

The State of Digital

Global online media consumption set to overtake TV for the first time

Dove Love your hair campaign

01 Jul 2019

Inclusive Marketing

How brands can give a voice to everyone

WPP 0219 International Womens Day Mariana Tuis and Vanessa Sanchez

08 Mar 2019

En conversacion con Mariana Tuis y Vanessa Sanchez

Lecciones de trabajar en el partnership de WPP y ONU Mujeres