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WPP net zero
WPP net zero
Our commitment is to reach net zero in our value chain by 2030
84% absolute reduction in Scope 1 and 2 GHG emissions by 2025 (2019 baseline)
50% absolute reduction in Scope 3 GHG emissions by 2030 (2019 baseline)
Offset residual emissions to reach net zero emissions across own operations by 2025 and supply chain by 2030
50% absolute reduction in Scope 3 GHG emissions by 2030 (2019 baseline)
Offset residual emissions to reach net zero emissions across own operations by 2025 and supply chain by 2030
We believe the climate crisis needs to be addressed with increasing urgency, so we stand in full support of the Paris Climate Agreement.
WPP has been actively reducing the carbon emissions produced by our operations since 2006.
In 2021 we set ambitious near-term science-based targets to reduce our greenhouse gas emissions in line with limiting global warming to 1.5°C above pre-industrial levels.
These targets, which are verified by the Science-Based Targets initiative (SBTi), are unique in our industry: we are the first marketing communications company to include the emissions from media placement (more than half of our total carbon footprint) in our targets.
We have also committed to offset residual emissions to reach net zero across our own operations (Scope 1 and 2) by 2025 and our supply chain (Scope 3) by 2030.
Next steps
To deliver our carbon reduction commitments, we’ve identified six emissions hotspots:
Buildings
The energy we use in our buildings and how they are heated and cooled accounts 80% of our owned emissions (scopes 1 & 2). We are committed to sourcing 100% of our electricity from renewable sources by 2025 and we continue to improve energy efficiency across our campuses.
IT
IT accounts for about 6% of our footprint. We're reducing IT-based emissions by decommissioning inefficient hardware, migrating to the cloud, prioritising circularity, and leveraging AI and innovation.
Procurement
Procurement, including company cars, air travel, and other activities, contributes about 16% of our footprint. We are supporting emissions reduction across our supply chain, focusing on 'carbon strategic suppliers' who account for the majority of emissions from the goods and services we buy.
Production
Production accounts for 14% of our footprint. Hogarth is investing in generative AI and virtual production, meeting client demand while reducing time, expense and carbon costs.
Media Buying
Media buying accounts for more than half of our footprint. We have created and open-sourced a methodology and built an omni-channel calculator to measure emissions from media.
AI and Innovation
AI and innovation can help further reduce emissions by improving efficiencies and work methods.
