01 Jun 2023

Obviously: influencer marketing made simple

Mae Karwowski – CEO of WPP’s recently acquired company Obviously – says that companies turn to Obviously to access the world of influencers as easily as possible

01 Dec 2022

01.12

iCommerce will take centre stage

Ogilvy's Rahul Titus believes content, community and commerce will come together like never before

09 Dec 2021

01:30

Success in social commerce

Connecting consumers to the most seamless, frictionless purchase journey

17 Nov 2021

How brands can engage in the creator economy

Discover how creators are building direct-to-consumer businesses and transforming their relationship with brands

05 Nov 2021

Benefits of long-term influencer marketing

Why building longer-term relationships with influencers can lead to more meaningful results

21 Oct 2021

Key trends that will shape influencer marketing post-pandemic

How influencer marketing is evolving as the post-COVID world takes shape

03 Sep 2021

The full-funnel value of ecommerce

The benefits of using direct ecommerce channels beyond the checkout

01 Sep 2021

Transcendent retail: APAC

Lessons from China’s trend-setting commerce market