
08 Jun 2023
An age of fluidity for marketers
Shoptalk Europe 2023 revealed that ‘fluidity’ is everything. Be it fluid channels, fluid consumers/shoppers or fluid technology. WPP's VMLY&R Commerce was there

07 Jun 2023
How to win at retail media
Retail media is today’s fastest growing advertising channel. CPG companies have already caught onto its potential, but there is still so much for brands to explore. Laura Badea, Digital Commerce Partner, at WPP’s Wavemaker explains

01 Jun 2023
Obviously: influencer marketing made simple
Mae Karwowski – CEO of WPP’s recently acquired company Obviously – says that companies turn to Obviously to access the world of influencers as easily as possible

23 May 2023
Racial equity is crucial to our industry
All businesses must get comfortable with talking about race. The future of the advertising industry and its clients relies on it, says WPP’s Karen Blackett OBE

23 May 2023
Racial equity at WPP: what is the vision?
At WPP, we're just getting started,” says LJ Louis. “We have solid early returns and we have a lot to do"

23 May 2023
Allyship – vital in the quest for racial equity
Pedro Reiss, of WPP’s Wunderman Thompson in Brazil, says that allyship has been a valuable tool when bringing about transformational change in the workplace

17 May 2023
Social commerce: building brand love and delivering growth
Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a confluence of social and commerce on media platforms powered by influence and brand love

16 May 2023
B2B: invest in experience to deliver on inspiration
B2B: invest in experience to deliver on inspiration

11 May 2023
UK shoppers love promotions
Customers are becoming more and more savvy about marketing tactics and techniques. These are the findings of the second in the series of ‘What the Brits want from promotions’ from WPP’s Mando

27 Apr 2023
B2B marketing – be moving and motivational
Let’s be done with clichéd stock images. B2B might deliver different messages from B2C, but that’s no reason not to inspire, touch, move and motivate. James Irvine and Simon Law of WPP’s Wunderman Thompson talk us through the rationale for inspirational B2B

20 Apr 2023
Innovation – protector of people and the planet
Thinking and acting sustainably can drive both commercial growth and deliver on business imperatives – while also tackling real world problems, says WPP’s Hannah Harrison

08 Mar 2023
Connected moments that matter to achieve growth
Shoppers are voting with their wallets, buying from brands that demonstrate meaningful engagement across the entire customer journey, says Michelle Whelan of WPP’s VMLY&R Commerce

08 Mar 2023
Diverse talent is at the heart of creative commerce
With creativity firmly at the centre of commerce, creative talent in all its diversities is the differentiator, say Laura Jordan Bambach of WPP’s Grey and Laurent Simon of WPP’s VMLY&R

08 Mar 2023
Re-thinking brand growth
Addressing underserved audiences can insulate retail when market conditions are tough, says WPP’s Karen Blackett OBE

07 Mar 2023
The revolution starts now
Over 200 WPP clients, partners and agency team-members met to learn, share and be inspired by the very latest in commerce. The theme – ‘Commerce Revolution’

06 Mar 2023
Generative AI: a new phase of innovation
‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI (a forum of experts from across WPP, partners and clients). We asked what this technology means for the creative industries

28 Feb 2023
On our minds – and on your radar
What should companies watch out for as this year unfurls? Marie Stafford at WPP’s Wunderman Thompson Intelligence bundles up dozens of trends into five key ‘watch outs’ for 2023

28 Feb 2023
Let’s make women safe
Shape culture – that’s what WPP, the creative industries and marketing professionals do when they put out marketing messages. ‘Unite for Her’ is a rallying cry to make the world a better, safer space for all women. We speak to Bee Pahnke at WPP’s Grey

20 Feb 2023
It’s all about how to grow and resilience
‘The 2030 Forecast’ from Ogilvy Consulting sets out the 10 challenges facing humanity – largely resulting from its own hand. Carla Hendra says companies must meet these challenges head on if they are to grow

06 Feb 2023
How should we think about AI?
WPP’s Chief AI Officer and Satalia CEO, Daniel Hulme, says understanding the intended applications of AI technologies is perhaps the most compelling way of thinking about AI