
15 Dec 2021
The revolution starts here
Shifting consumer behaviour means brands and established media must adapt to a personalised future, fast

06 Oct 2021
Gaming and the metaverse
The metaverse is here – but what is it and what does it mean for brands?

19 May 2021
Gaming in the 2020s: reach, rewards and the new meditation
Understanding the scale of the opportunity in gaming and what brands can expect to gain from their efforts

04 Feb 2021
Primetime game-tainment
Is gaming the new Hollywood?

18 Nov 2020
Back in the game
The future of sports promises a new era of opportunity for brands

10 Nov 2020
What brands can learn from playing games
Gaming mechanics and tactics could drive both engagement and revenue

06 Jul 2020
Building brand love means mastering brand safety
Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

22 May 2020
Why COVID-19 will usher in a new world order in sport
The way sport is structured and consumed was already changing, but the pandemic will accelerate this paradigm shift

22 Apr 2020
How sponsors can navigate COVID-19
Advice for brands on how to handle the turbulence upending the 2020 sports calendar

13 Dec 2019
In-game advertising 101
The evolution of advertising in video gaming

27 Nov 2019
Marketing’s missing link: the opportunity in gaming
WPP Sports Practice on how the world of video games allows brands to engage with the next generation of consumers