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16 May 2023

B2B: invest in experience to deliver on inspiration

B2B: invest in experience to deliver on inspiration

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04 May 2023

The B2B boom: don’t let these myths bust your momentum

Despite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. Selena Cameron of WPP’s content marketing agency SJR debunks some common B2B myths

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27 Apr 2023

B2B marketing – be moving and motivational

Let’s be done with clichéd stock images. B2B might deliver different messages from B2C, but that’s no reason not to inspire, touch, move and motivate. James Irvine and Simon Law of WPP’s Wunderman Thompson talk us through the rationale for inspirational B2B

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06 Dec 2022

The future of B2B

Michael Lombardi and Alex Warner explore all the changes impacting commerce and show how any business leader can drive the future of the adaptive business

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27 Apr 2022

The future of B2B: the adaptive business

Driving growth and resilience in the new business landscape

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09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

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04 Nov 2021

The B2B future shopper report

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

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10 Nov 2020

Bring back that loving feeling

It's emotion, not reason, that wins the hearts of new B2B customers

Course-Correction

28 Jul 2020

Course correction

How to get the most from a Customer Data Platform in an increasingly diverse market

Owning-your-digital-present-and-future

15 Apr 2020

Owning your digital present and future

The COVID-19 commerce lessons we have learned so far