WPP announces multi-year strategic plan to simplify and integrate client proposition, restore growth and drive long-term value for clients, talent and shareholders
WPP and Adobe are delivering integrated solutions that enable brands to access agentic AI workflows and customer experience orchestration from both companies, streamlining end-to-end marketing processes.
Gain Theory achieves placement as a leader among top vendors in the market in analyst report
New suite of AI agents scales WPP’s collective intelligence, arming clients and 100,000 employees with decades of WPP’s world-class expertise for superior, more precise outcomes
Located in Vila Leopoldina, São Paulo, the WPP Campus will bring together close to 4,000 people from 21 WPP agencies and is designed to be a landmark for collaboration, creativity, and innovation for the company in the region
YTD performance at the low end of expectations; FY organic growth guidance revised to -5.5% to -6.0%; Strategic review underway with a focus on returning to growth and strengthening execution
WPP Open Pro unlocks new growth opportunities for WPP across the global advertising market by democratising access to the company’s advanced AI marketing capabilities and enabling brands to connect to its tools and services independently
Five-year partnership expansion will empower brands to create hyper-relevant campaigns in days, not months, magnifying proven results across the integrated marketing and commerce journey
The strategic partnership unites WPP's specialist and established MACH-certified agencies AKQA, Ogilvy One, and VML to help brands build the agile, future-proof technology required to win in the age of AI
H1 performance in line with July 2025 trading update; significant repositioning and investment in WPP Media; strengthening of data and AI capabilities
Rebasing FY guidance on tougher macro and weaker new business performance
Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers.
Continued strategic progress despite challenging macro; FY guidance reiterated
The WPP team, led by VML, will leverage WPP Open, the company's AI-powered operating system, to deliver shopper experiences at scale
The strategic partnership represents a major milestone for the deployment of enterprise-ready generative AI
Strategic progress driving stronger margin and improved cash conversion, despite top line pressures
New strategic partnership will enable WPP clients to connect with audiences around the world through music-focused campaigns built around data-driven insights
Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 market
The list celebrates champions of inclusion for disability, neurodiversity and mental health in the workplace
WPP today announces a further investment in India, its fifth largest market, as it opens a new state-of-the-art campus in Chennai.
LFL growth of 0.5% in Q3. Continued progress against our strategic objectives with important client wins and retentions. Full year guidance reiterated
WPP today announces that 30 years after founding AKQA, Ajaz Ahmed has resigned as CEO of AKQA Group.
The programme unlocks the potential of the next generation of Black creatives to build careers in advertising and marketing services; UK programme to be run by creative leader Sherina Florence
Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program
NCA joins Ogilvy to drive further momentum in the UK
Sequential improvement in LFL growth in Q2. Strong progress against January 2024 strategic objectives and significant value unlocked from sale of majority stake in FGS Global. Full year LFL guidance now -1% to 0% reflecting macro pressures and weakness ...
WPP (LSE/NYSE:WPP) today announces the appointment of Philip Jansen to its Board as a Non-Executive Director and Chair-designate. He will join the Board on 16 September 2024 and will succeed Roberto Quarta as Non-Executive Chair of WPP from 1 January 2025.
WPP will drive digital transformation at the intersection of commerce, data, media and technology
WPP today announces the appointment of Brian Lesser as the new Global CEO of GroupM, the world’s leading media investment company.
WPP today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (“AI”) model family into its intelligent marketing operating system WPP Open, using Amazon Bedrock, a fully managed service from Amazon Web Services (...
Twelve leaders from across WPP have been honoured in the 2024 Empower Role Model lists, aimed at celebrating leaders who are driving inclusion for people of colour within global businesses.
We are delighted to partner with the Neurodiversity in Business Charity, signalling our firm commitment to embracing diversity and inclusion within our organisation. We recognise the immense value that neurodiverse talent brings to our workplace and are...
Q1 performance in line with expectations. 2024 guidance reiterated. Strong progress on strategic initiatives across Burson, GroupM and VML
Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency
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