WPP recognised among the world’s top Adobe service providers
WPP today announced it has been listed among the most significant 12 Adobe service providers in the market according to The Forrester Wave™: Adobe Services, Q3 2024 report, receiving highest scores possible in the Adobe Commerce, Adobe B2B Automation and Adobe Customer Data Management criteria.
The Forrester report highlighted WPP's focus on maximising value for clients, creating impactful content and customer experiences that deliver a strong return on investment. The company’s customer data management and B2B marketing automation capabilities are also above par , thanks to its intelligent marketing operating system, WPP Open, and Verticurl’s global specialisation on Marketo Engage.
According to the report, reference customers praised WPP for its strong technical and product expertise, particularly in selecting and seamlessly integrating Adobe products into existing systems.
Stephan Pretorius, Chief Technology Officer at WPP said: “We believe Forrester’s recognition of WPP’s Adobe capabilities reflects the powerful combination of our technology expertise, data-driven insights, and creative talent. We're proud to leverage WPP Open, our intelligent marketing operating system, to deliver best-in-class Adobe solutions for our industry-leading clients.”
This follows recent news that WPP was named a Leader among commerce service providers in The Forrester Wave™: Commerce Services, Q2 2024 report. According to Forrester, WPP shone with flexible creativity in its commerce strategy anchored by WPP Open, the company’s intelligent marketing operating system.
Further information WPP Communications press@wpp.com
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