WPP and JLR create unique partnership to change the future of modern luxury marketing in the AI era
WPP today confirmed it has been chosen as the trusted growth partner for JLR globally. The partnership will create a unique new relationship set up to drive growth for JLR’s portfolio of British modern luxury brands: Range Rover, Defender, Discovery and Jaguar. It unites WPP’s exceptional talent and creativity, AI expertise, data and technology with JLR marketing creative talents around the globe.
This groundbreaking partnership moves beyond traditional models by forming a bespoke, integrated and co-located team from across all WPP global talent, and JLR’s own marketing creative experts. Powered by WPP Open, the company’s pioneering agentic marketing platform, the team will deliver end-to-end solutions, built on a unique outcome-based remuneration structure that aligns WPP’s success directly with JLR’s growth.
Lennard Hoornik, Chief Growth Officer at JLR, said: “To supercharge the growth of our modern luxury brands, we needed to think differently. Together with WPP we want to resolve the traditional contradiction between scale and intimacy. Our joint vision for a single, AI-powered modern luxury marketing organisation is the solution.
“Human ingenuity accelerated by AI is the base of this collaboration. Through unique access to all of WPP’s talent coupled with JLR’s pool of brilliant creative minds, the set-up of the joint co-located team and the outcome-based business model, we have the exclusive pillars of our modern luxury centric partnership.”
Cindy Rose, CEO of WPP, said: “This partnership is a testament to our shared ambition for the future of marketing. Our new mission at WPP is to be the trusted growth partner for the world’s leading brands in the era of AI. We are thrilled to embark on this journey with JLR, reimagining growth for their iconic brands.
“By combining the brilliance of human creativity with the transformative power of AI on WPP Open, we will help JLR create customer experiences of unparalleled intimacy and luxury, at scale, while writing a new playbook for growth. This is a partnership of kindred spirits, built to deliver transformational growth."
The new, unified team will deliver fully integrated services across marketing creative, media, production, customer experience and strategic counsel, helping JLR navigate change, capture opportunity, and become its most trusted driver of business performance.
Notes to editors
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
About JLR
JLR’s Reimagine strategy aims to deliver a sustainabilityrich vision of modern luxury by design.
We are transforming our business with the aim to become carbon net zero across our supply chain, products, and operations by 2039. Electrification is central to our strategy and before the end of the decade our distinct British brands will each have a pure electric model, while Jaguar will be entirely electric. The flexibility of our unique powertrain technologies means we can continue to offer hybrid and ICE vehicles in our ranges as we begin to roll out full BEV options, to match demand in the global transition to electric. At heart we are a British company, with two design and engineering sites, two vehicle manufacturing facilities, a components and finishing facility, an electric propulsion manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China (joint venture), Slovakia, India, and Brazil, as well as seven technology hubs across the globe. JLR is a wholly owned subsidiary of Tata Motors Passenger Vehicles Limited, part of Tata Sons.
Further information
WPP Communications: press@wpp.com
JLR: Louise Thompson Davies: lthomps9@jaguarlandrover.com
JLR Media:
Media website: https://media.jaguarlandrover.com/en