WPP named a Leader in the IDC MarketScape for Worldwide Adobe Experience Cloud Professional Services
4 Dec 2024
WPP has been recognised as a Leader in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendor Assessment (doc # US51741024, December 2024). The report highlighted that “WPP is one of the largest marketing, communication, and advertising holding companies globally, and its agencies can draw on a wide spectrum of technology, consulting data, and creative and media services.”
Stephan Pretorius, Chief Technology Officer at WPP, said: “At WPP, we're committed to helping our clients win in the digital economy, and Adobe Experience Cloud is a critical component to this commitment. We believe this recognition from the IDC MarketScape validates our approach, which combines creative thinking, data-driven insights and technological expertise to deliver real business results for our clients around the world.”
The report also noted, “WPP is potentially a good choice for organizations seeking a wide breadth and depth of consulting and implementation capabilities across multiple corporate domains, including marketing, advertising, sales, and commerce.”
Further information
WPP Communications
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About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.