Located in Vila Leopoldina, São Paulo, the WPP Campus will bring together close to 4,000 people from 21 WPP agencies and is designed to be a landmark for collaboration, creativity, and innovation for the company in the region
WPP today announces the inauguration of its first campus in Brazil located in the Vila Leopoldina neighbourhood of São Paulo. This innovative space will bring together approximately 4,000 people from across 21 WPP agencies, including powerhouses like Ogilvy, VML, Fbiz, Grey and Burson, within an ecosystem designed to foster collaboration, creativity and innovation.
Occupying 39,000 m² within a 57,000 m² complex, the WPP São Paulo Campus offers state-of-the-art infrastructure to support modern work while integrating seamlessly with the local community. The project, designed by award-winning architect Gustavo Utrabo, was conceived to reflect the duality of the region – an area that combines the industrial and the artisanal – to create an environment that inspires the integration of diverse knowledge and experiences. Large, hand-moulded concrete walls, gardens with native species and a perforated metallic curtain that wraps the building create a unique experience that blurs the boundaries between interior and exterior, city and nature.
Attending the Campus’ inauguration, Cindy Rose, CEO of WPP, said: “Brazil is one of the most dynamic and creative markets in the world, and the WPP São Paulo Campus is a powerful symbol of our commitment to the country. It’s designed to be a truly inspiring and open space – where our people, clients and partners can come together to learn, create and drive AI-enabled growth. This Campus is a strategic investment in our talent, giving our brilliant teams the environment and tools – including WPP Open, WPP’s agentic platform for marketing – they need to deliver extraordinary results for our clients.”
“The WPP São Paulo Campus is the embodiment of our future vision for the marketing and communications industry in Brazil,” states Stefano Zunino, Country Manager of WPP in Brazil. “It’s a space that transcends the concept of an office to become a vibrant ecosystem for the greatest talents in our sector – a temple of creativity. We’re proud to be planting our roots in Vila Leopoldina, to be part of a neighbourhood in transition that will become a beacon of creativity and innovation in São Paulo. By bringing our agencies together under one roof in an environment that inspires and promotes wellbeing, we are more prepared than ever to deliver the creative transformation our clients seek to build strong and relevant brands.”
“The WPP São Paulo Campus is the embodiment of our future vision for the marketing and communications industry in Brazil,” states Stefano Zunino, Country Manager of WPP in Brazil. “It’s a space that transcends the concept of an office to become a vibrant ecosystem for the greatest talents in our sector – a temple of creativity. We’re proud to be planting our roots in Vila Leopoldina, to be part of a neighbourhood in transition that will become a beacon of creativity and innovation in São Paulo. By bringing our agencies together under one roof in an environment that inspires and promotes wellbeing, we are more prepared than ever to deliver the creative transformation our clients seek to build strong and relevant brands.”
The new space in São Paulo is part of WPP’s global campus strategy, which will see over 65 campuses open worldwide by the end of 2025. The company’s first campus in Brazil joins recently inaugurated campuses in Sydney, Paris, Manchester and Toronto.
About WPP WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.
Further information
WPP Communications press@wpp.com
Brazil Ideal Axicom wpp@ideal-axicom.com