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Our WPP trust principles
AI & agentic marketingData & intelligence
A woman wearing glasses looks intently at a laptop screen displaying the "WPP Open" platform. The screen shows a "Catalog" of various AI agents, including "Behavioural Scien...", "Production Autom...", "Analogies Agent," "Deep Research Ag...", "Strategic Signals," and "Brand Analytics A...", categorized by functions like "Strategy & Insights" and "Production."
The decisions we give away
AI & agentic marketingHuman creativity
A woman sits at a desk in front of a laptop, looking at the screen. On the right, two digital cards are displayed. The first card is titled "Analogies Agent" with a graphic of two colourful abstract shapes. It has "SUPER AGENT" and "VERIFIED" labels and text reading "Sparks fresh thinking by finding parallel solutions to problems from the wider world." Part of a second card, "Brand Analytics Ag" with a "SUPER AGENT" label, is also visible.
Shaping performance: inside WPP Production’s AI model for relevance at scale
AI & agentic marketingHuman creativity
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