Open. Transparent. Accountable.
We earn trust by being open in how we work, transparent in how we measure success and relied upon for secure solutions that respect our clients as the owners of their data.
We earn trust by being open in how we work, transparent in how we measure success and relied upon for secure solutions that respect our clients as the owners of their data.
Ethics & governance
The same standards we hold ourselves to in our client work – rigour, transparency, accountability – apply across every dimension of how we run our business.
Data & Privacy
WPP Open and Open Intelligence are built on privacy-first principles. We handle data responsibly, ensuring clients always retain ownership and control – and that real-world behaviour is turned into intelligence without data ever being shared inappropriately.
Supply Chain
We aim to choose suppliers who share our values and meet our standards, which we set out in our supplier code of conduct.