WPP Open Pro – your campaign, your control

Optimising your marketing investment through AI-enabled independence.

Putting the best of WPP – intelligence, creativity, production and strategic expertise – directly in your hands.

About

Designed for marketers who want to move at speed and scale

WPP Open Pro is built for brands who want to plan, create and publish campaigns independently, while still benefiting from the trusted growth partner behind the world’s leading brands. Unlike point tools, WPP Open Pro gives you an end-to-end, AI-powered workflow – from strategic insights to creative output to publishing – all in a single, secure workspace.

Close-up of a person's eyes behind glasses, with reflections of computer screens visible in the lenses.

PLAN

From strategy to competitive advantage

Our AI agents connect WPP and partner data with Open Intelligence, translating market signals, cultural insights and audience behaviour into actionable plans.

Features:

  • Expert agents trained on WPP’s proprietary frameworks and global media intelligence
  • Competitive analysis and opportunity discovery in minutes
  • Performance dashboards turning data into decisions
Generative AI

CREATE

On-brand content at scale, in seconds

Combine your assets with WPP’s creative best practice and GenAI to produce high-quality, channel-ready content instantly.

Features:

  • Automated content creation from brand templates
  • Digital asset management (DAM) integration
  • AI-powered image, video and text generation with brand style built-in
  • Review, approval and optimisation workflows
Additional Learning

PUBLISH

Activate campaigns everywhere

Launch campaigns directly from Pro, ensuring your media investment is maximised through WPP Media’s buying power or direct connections to major ad platforms.

Features:

  • Integration with WPP Media & Open Media Studio
  • Direct publishing to leading performance channels
  • Omnichannel deployment across formats and regions

Transforming your marketing operations

Optimise every stage from insight to delivery, reducing costs and eliminating hand-offs while accelerating output.

Who WPP Open Pro is for

Brands

moving towards in-house execution

Global organisations

needing coordinated local activation

Marketers

wanting speed, scale and proven ROI

Growth-focused teams

looking to maximise total marketing investment

Integration & partnerships

Open Pro enhances your existing tech stack – integrating seamlessly with Google, Adobe, AWS, TikTok, Meta and Stability AI – so you get more from your current investments while unlocking new capabilities.

Ready to optimise your marketing investment?

Transform how your brand thinks, creates and grows in the AI era.

Book a demo