WPP tops the WARC Creative 100 list for second consecutive year

12 Mar 2024

  • Ogilvy takes top network honour for the fourth year in a row
  • VML and Grey named amongst the top 20 networks
  • Ogilvy London and DAVID Madrid recognised in top 10 agencies category

WPP was today named the top company on WARC’s 2024 Creative 100 List for the second consecutive year.

For the fourth year running Ogilvy took the network of the year honour, while the Ogilvy Honduras team won best creative campaign for Morning After Island, a partnership with women’s rights advocates Grupo Estratégico PAE to create a safe space in international waters where women could access the morning after pill without fear of prosecution.

VML ranked third amongst the top 50 networks on the Creative 100 which also named Grey Group, AKQA and Scholz & Friends Family, while 12 WPP agencies appeared in the top 50 creative agencies category: Ogilvy London, DAVID Madrid, Ogilvy Bangkok, Ogilvy Tegucigalpa (Honduras), VML New York, DAVID São Paulo, VML São Paulo, DAVID Buenos Aires, DAVID Bogotá, VML Melbourne, DAVID New York and Ogilvy Frankfurt.

WARC is the publisher of respected industry journals including the Journal of Advertising Research. Part of Ascential plc, WARC services more than 75,000 marketers and advertisers around the world by providing rigorous and unbiased actionable insights, evidence and best practices. The WARC Creative 100 ranks the most awarded companies and campaigns for creativity from around the globe, and this prestigious list acts as a benchmark for global creative excellence.

Rob Reilly, Chief Creative Officer of WPP, said: “Awards are the by-product, never the motivation, of doing the boldest and most effective work for our clients. To be recognised as the most creative company in the world for the second year in a row, is down to the relationships our brilliant agencies have with our brave brand partners and our production co-conspirators.”

For further information on the Creative 100, and to view this year’s full list click here.

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About WPP

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.